Asher, Louis Eller, 1877-1948

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Advertising executive and businessman.

From the description of Papers, 1894-1914 (inclusive). (University of Chicago Library). WorldCat record id: 52247507

Autograph collector.

From the description of Lewis Eller Asher autograph collection, 1757-1925. (Unknown). WorldCat record id: 71064104

Louis Eller Asher was born in Jackson, Mississippi in 1877. He moved to Chicago in 1898 where he worked successively as a reporter for the Daily News, and later for a local trade paper, soliciting advertisements. An article he wrote in late 1898 about the American Woolen Mills, a subsidiary of Sears, Roebuck and Co., brought him to the attention of Richard W. Sears who, impressed by his imagination and writing ability, hired him as an advertising writer for American Woolens. In 1901, Asher was appointed advertising manager of Sears, Roebuck and Co., in 1906 assistant general manager, and later in that same year general manager of the company. Asher, working closely with Richard Sears, was responsible for many of the great promotion schemes of the company. Resigning from Sears, Roebuck in 1909, Asher entered the mail-order business himself, founding the very successful Banner Tailoring Company, of which he was president until he retired in 1927. In 1942, Asher, with Edith Heal, wrote Send No Money, a history of Sears, Roebuck and Co. under the leadership of Richard W. Sears. Active in Chicago civic and social life, Asher was one of the founders of Poetry Magazine, a member of the Chicago Art Institute, and the Chicago Museum of Natural History. He established a fellowship in social sciences at the University of Chicago in 1944 and later one in the humanities. Asher died in Chicago in 1948.

From the guide to the Asher, Louis E.. Papers, 1894-1914, (Special Collections Research Center, University of Chicago Library 1100 East 57th Street Chicago, Illinois 60637 U.S.A.)

Archival Resources
Role Title Holding Repository
creatorOf Asher, Louis Eller, 1877-1948. Papers, 1894-1914 (inclusive). University of Chicago Library
referencedIn Else Lasker-Schüler Collection, circa 1913-2002, bulk 1913-1942 Leo Baeck Institute Archives
creatorOf Lewis Eller Asher autograph collection, 1757-1925. Library of Congress
creatorOf Asher, Louis E.. Papers, 1894-1914 Special Collections Research Center, University of Chicago Library,
Role Title Holding Repository
Relation Name
associatedWith Adams, John Quincy, 1767-1848 person
associatedWith Arthur, Chester Alan, 1829-1886 person
associatedWith Breckinridge, John C. (John Cabell), 1821-1875 person
associatedWith Buchanan, James, 1791-1868 person
associatedWith Burr, Aaron, 1756-1836 person
associatedWith Calhoun, John C. (John Caldwell), 1782-1850 person
correspondedWith Call, R. K. (Richard Keith), 1791-1862 person
associatedWith Cleveland, Grover, 1837-1908 person
associatedWith Clinton, George, 1739-1812 person
associatedWith Colfax, Schuyler, 1823-1885 person
associatedWith Dallas, George Mifflin, 1792-1864 person
associatedWith Fairbanks, Charles W. (Charles Warren), 1852-1918 person
associatedWith Fillmore, Millard, 1800-1874 person
associatedWith Garfield, James A. (James Abram), 1831-1881 person
associatedWith Gerry, Elbridge, 1744-1814 person
associatedWith Grant, Ulysses S. (Ulysses Simpson), 1822-1885 person
associatedWith Hamlin, Hannibal, 1809-1891 person
associatedWith Harrison, Benjamin, 1833-1901 person
associatedWith Harrison, William Henry, 1773-1841 person
associatedWith Hayes, Rutherford Birchard, 1822-1893 person
associatedWith Hendricks, Thomas A. (Thomas Andrews), 1819-1885 person
associatedWith Hobart, Garret A. (Garret Augustus), 1844-1899 person
associatedWith Jackson, Andrew, 1767-1845 person
associatedWith Jefferson, Thomas, 1743-1826 person
associatedWith Johnson, Andrew, 1808-1875 person
associatedWith Johnson, Richard M. (Richard Mentor), 1781-1850 person
associatedWith King, William R. (William Rufus), 1786-1853 person
associatedWith Lasker-Schüler, Else, 1869-1945 person
associatedWith Lincoln, Abraham, 1809-1865 person
associatedWith Madison, James, 1751-1836 person
associatedWith McKinley, William, 1843-1901 person
associatedWith Monroe, James, 1758-1831 person
associatedWith Morton, Levi P. (Levi Parsons), 1824-1920 person
associatedWith Pierce, Franklin, 1804-1869 person
associatedWith Polk, James K. (James Knox), 1795-1849 person
associatedWith Roosevelt, Theodore, 1858-1919 person
associatedWith Rosenwald, Julius, 1862-1932. person
associatedWith Sears, Richard Warren, 1863-1914. person
associatedWith Sears, Roebuck and Company. corporateBody
correspondedWith Shelby, Isaac, 1750-1826 person
associatedWith Stevenson, Adlai E. (Adlai Ewing), 1835-1914 person
associatedWith Taft, William H. (William Howard), 1857-1930 person
associatedWith Taylor, Zachary, 1784-1850 person
correspondedWith Tazewell, Littleton Waller, 1774-1860 person
associatedWith Tompkins, Daniel D., 1774-1825 person
associatedWith Tyler, John, 1790-1862 person
associatedWith Van Buren, Martin, 1782-1862 person
associatedWith Washington, George, 1732-1799 person
associatedWith Wheeler, William A. (William Almon), 1819-1887 person
associatedWith Wilson, Henry, 1812-1875 person
Place Name Admin Code Country
United States
Advertising executives
Vice presidents
Collectors, Autograph


Birth 1877

Death 1948



Ark ID: w68d0b7q

SNAC ID: 43910760