Coca-Cola Company.

Variant names
Dates:
Active 1994
Active 1873
Active 1954
Active 1949
Active 1951
Active 1912
Active 1990
Active 1911
Active 1974
Active 1958
Active 1959

History notes:

The Coca-Cola Company was founded in Atlanta, Ga. in 1886 by John Pemberton. The Star Salesman Kit was part of a program developed to train Coca-Cola route salesmen.

From the description of Coca-Cola Company Star Salesman Kit, 1949-1951. (Duke University Library). WorldCat record id: 686792008

The Coca-Cola Company originated as the Pemberton Chemical Company (1886). The Pemberton Chemical Company, which developed and marketed a soft drink named "Coca-Cola," was acquired (1888) by Asa Griggs Candler, who became sole owner in 1891. The company opened a branch factory in Dallas, Texas (1894), and its own building in Atlanta, Georgia (1898). Ernest Woodruff led a group of investors who acquired the Coca-Cola Company in 1919. The first bottling plant opened in Chattanooga, Tennessee (1899). The company markets its products world-wide and became diversified into other food and non-food operations beginning in the 1960s.

From the description of Coca-Cola collection, 1912-1990. (Unknown). WorldCat record id: 123380323

Soft drink manufacturer based in Atlanta, Ga.

From the description of Coca-Cola Company Motorsports Promotion Resource Kit, 1977. (Duke University Library). WorldCat record id: 776155430

Soft drink manufacturer based in Atlanta, Ga.

From the description of Library of Meeting Notes for Route Salesman Training on Basic Merchandising, 1958-1959. (Duke University Library). WorldCat record id: 748291945

For information on the history of the Coca-Cola Company, visit the corporate website:

thecoca-colacompany.com

From the guide to the Coca-Cola Company Star Salesman Kit, 1949-1951, (David M. Rubenstein Rare Book & Manuscript Library, Duke University)

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Subjects:

  • Advertising
  • Advertising
  • Bottling
  • Branding (Marketing)
  • Coca Cola (Trademark)
  • Conflict of laws
  • Motorsports
  • Patent suits
  • Public relations
  • Sales force management
  • Sales management
  • Sales management
  • Sales personnel
  • Sales personnel
  • Sales personnel
  • Sales promotion
  • Selling
  • Selling
  • Selling
  • Selling
  • Soda fountains
  • Soft drink industry
  • Soft drink industry
  • Sports
  • Sports
  • Sports promoters
  • Advertising
  • Sales management
  • Sales personnel
  • Sales personnel
  • Selling
  • Selling
  • Selling
  • Soft drink industry
  • Sports

Occupations:

not available for this record

Places:

  • United States (as recorded)
  • Atlanta (Ga.) (as recorded)

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