Coca-Cola Company.

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The Coca-Cola Company was founded in Atlanta, Ga. in 1886 by John Pemberton. The Star Salesman Kit was part of a program developed to train Coca-Cola route salesmen.

From the description of Coca-Cola Company Star Salesman Kit, 1949-1951. (Duke University Library). WorldCat record id: 686792008

The Coca-Cola Company originated as the Pemberton Chemical Company (1886). The Pemberton Chemical Company, which developed and marketed a soft drink named "Coca-Cola," was acquired (1888) by Asa Griggs Candler, who became sole owner in 1891. The company opened a branch factory in Dallas, Texas (1894), and its own building in Atlanta, Georgia (1898). Ernest Woodruff led a group of investors who acquired the Coca-Cola Company in 1919. The first bottling plant opened in Chattanooga, Tennessee (1899). The company markets its products world-wide and became diversified into other food and non-food operations beginning in the 1960s.

From the description of Coca-Cola collection, 1912-1990. (Unknown). WorldCat record id: 123380323

Soft drink manufacturer based in Atlanta, Ga.

From the description of Coca-Cola Company Motorsports Promotion Resource Kit, 1977. (Duke University Library). WorldCat record id: 776155430

Soft drink manufacturer based in Atlanta, Ga.

From the description of Library of Meeting Notes for Route Salesman Training on Basic Merchandising, 1958-1959. (Duke University Library). WorldCat record id: 748291945

For information on the history of the Coca-Cola Company, visit the corporate website:

thecoca-colacompany.com

From the guide to the Coca-Cola Company Star Salesman Kit, 1949-1951, (David M. Rubenstein Rare Book & Manuscript Library, Duke University)

Archival Resources
Role Title Holding Repository
referencedIn Commercial advertising, Posters, 1940-1958. Temple University Libraries, Paley Library
referencedIn Arnall, Ellis Gibbs, 1907-1992. Ellis Gibbs Arnall oral history interview, 1971 July 24 and September 16. Georgia State University
referencedIn Walter J. Brown Media Archives and Peabody Awards Collection. Kaliska-Greenblatt home movie collection, circa 1923-1937. University of Georgia Main Library
referencedIn [Corporativo Coca-Cola] [model]. Centre canadien d'architecture, | Canadian Centre for Architecture | CCA
referencedIn Raymond Loewy Papers, 1929-1988, (bulk 1960-1976) Library of Congress. Manuscript Division
referencedIn Paris, Norman. Papers, 1968-1976. Univerisity of Wyoming. American Heritage Center.
creatorOf Sosa, Bromley and Aguilar and Associates Records National Museum of American History (U.S.). Archives Center
creatorOf Coca-Cola Company. Coca-Cola Company Star Salesman Kit, 1949-1951. Duke University Libraries, Duke University Library; Perkins Library
referencedIn Minnesota. Office of Tourism. Subject files, 1972-1995 (bulk 1978-1984). Minnesota Historical Society, Division of Archives and Manuscripts
referencedIn Matter, Herbert, 1907-1984. Herbert Matter papers, circa 1937-1984. Stanford University. Department of Special Collections and University Archives
creatorOf Coca-Cola Company. Coca-Cola Company Motorsports Promotion Resource Kit, 1977. Duke University Libraries, Duke University Library; Perkins Library
referencedIn Porter, Glenn,. Collection of Raymond Loewy miscellany, 1936-1995. Hagley Museum & Library
referencedIn Loewy, Raymond, 1893-1986. General office files, 1931-1982 (bulk, 1960-1977). Hagley Museum & Library
referencedIn Gayle, Mrs. William. Mrs. William Gayle Photographs, circa 1953. Atlanta History Center, Kenan Research Center / Cherokee Garden Library
referencedIn Rosenberg, Adolph. Adolph Rosenberg Photographs, 1945-1955, undated. Atlanta History Center, Kenan Research Center / Cherokee Garden Library
referencedIn J. Walter Thompson Company. New York Office. Research Department records, 1923-1986 and undated. Duke University Libraries, Duke University Library; Perkins Library
referencedIn Montgomery, Arthur, 1854-1940. Arthur and LaFayette Montgomery papers, 1911-1961. Atlanta History Center, Kenan Research Center / Cherokee Garden Library
referencedIn Allen Family. Allen family photographs : Family members and friends, 1840-1985, undated. Atlanta History Center, Kenan Research Center / Cherokee Garden Library
creatorOf Coca-Cola Company. Coca Cola Company : file of clippings and miscellanea. Michigan State University Libraries, Main Library
referencedIn Woodruff, Robert Winship. Robert Winship Woodruff papers, 1819-1993, bulk 1924-1986. Emory University Library, Special Collect Department
referencedIn Bittner, John R., 1943-. John R. Bittner papers, 1919-2002 and n.d. Duke University Libraries, Duke University Library; Perkins Library
creatorOf Coca-Cola Company. Coca-Cola collection, 1912-1990. Emory University Library, Special Collect Department
referencedIn Kurtz, Wilbur G. (Wilbur George), 1882-1967. Wilbur G. Kurtz, Sr. visual arts collection, 1859-1972, undated. Atlanta History Center, Kenan Research Center / Cherokee Garden Library
referencedIn Candler, Asa Griggs, 1851-1929. Asa Griggs Candler papers, 1821-1980. Emory University Library, Special Collect Department
creatorOf Hayes, Ralph, 1894-1977. Papers, 1911-1974. Western Reserve Historical Society, Research Library
referencedIn Harris, Roy Vincent, 1895-1985. Roy Vincent Harris oral history interview, 1972 Aug. 14. Georgia State University
referencedIn Anderson, James W. Papers, 1969-1992. Duke University Libraries, Duke University Library; Perkins Library
referencedIn Harris, John Benjamin, 1927-. John Benjamin Harris Papers, 1955-1991 and undated. Duke University Libraries, Duke University Library; Perkins Library
referencedIn Minnesota. Office of Tourism. Deputy director's records, 1982-1988. Minnesota Historical Society, Division of Archives and Manuscripts
referencedIn Lippincott Mercer (A Division of Mercer Management Consulting, Inc.). Records, 1956-2004. Hagley Museum & Library
referencedIn Kurtz, Eugene, 1923-2006. Eugene A. Kurtz papers, 1931-1988, undated. Atlanta History Center, Kenan Research Center / Cherokee Garden Library
referencedIn Herbert Matter papers, ca. 1937-1984 Stanford University. Department of Special Collections and University Archives
referencedIn Raymond Loewy Associates. Sales portfolio, c. 1952. Hagley Museum & Library
referencedIn Evans, Lettie Pate Whitehead, 1872-1953. Lettie Pate Whitehead Evans family papers, 1881-1982 (bulk 1920-1953). Emory University Library, Special Collect Department
creatorOf Coca-Cola Company Star Salesman Kit, 1949-1951 David M. Rubenstein Rare Book & Manuscript Library
referencedIn Jacobs, Joseph, 1859-1929. Joseph and Sinclair Jacobs Papers, 1878-1977, undated. Atlanta History Center, Kenan Research Center / Cherokee Garden Library
referencedIn Loewy, Raymond, 1893-1986. Raymond Loewy papers, mid-1940s-early 1960s. Smithsonian Institution. Libraries
referencedIn Gresham, Richard Clinton, d. 1972. Richard Clinton Gresham papers, 1917-1967. Emory University Library, Special Collect Department
referencedIn Atlanta Urban League. Employment Dept. Employment orders, 1961-1979. Atlanta University Center, Robert W. Woodruff Library
referencedIn Moore, J. Hampton (Joseph Hampton), 1864-1950. J. Hampton Moore papers, 1786-1952 (bulk 1906-1936). Historical Society of Pennsylvania
referencedIn Wilmington Trust Company. Trust Dept. Investment analysis files ("C"), 1909-1959 (bulk 1931-1954). Hagley Museum & Library
referencedIn Spalding, Hughes, 1886-1969. Hughes Spalding family personal files, 1927-1964. Hargrett Rare Book and Manuscript Library
referencedIn Ayling, Harry. Harry Ayling papers, 1905-1931. New York State Historical Documents (Albany, N.Y.)
referencedIn Candler family. Candler family papers, 1875-1974. Emory University Library, Special Collect Department
creatorOf Sterling and Francine Clark Art Institute. Communications Public Relations Event Files, 1994- Sterling and Francine Clark Art Institute, The Clark
referencedIn McCann-Erickson Worldwide, Inc. McCann-Erickson audiovisual collection, 1980s-1990s. Duke University Libraries, Duke University Library; Perkins Library
referencedIn J. Walter Thompson Company. Albert B. Stridsberg Papers, 1955-1976 and n.d. Duke University Libraries, Duke University Library; Perkins Library
referencedIn Riddle, Randy,. Randy Riddle collection of race records and radio programs, 1920s-1965. Duke University Libraries, Duke University Library; Perkins Library
referencedIn Lane Brothers Commercial Photographers (Atlanta, Ga.). Lane Brothers Commercial Photographers photographic collection. Corporate bodies, 1933-1975 (bulk 1939-1968). Georgia State University
referencedIn R.C. Maxwell Co. R.C. Maxwell Company Records, 1891-2001 and undated. Duke University Libraries, Duke University Library; Perkins Library
creatorOf Coca-Cola Company. Library of Meeting Notes for Route Salesman Training on Basic Merchandising, 1958-1959. Duke University Libraries, Duke University Library; Perkins Library
referencedIn Tyler family. Papers of the Tyler and related families [manuscipt], 1765-1986. University of Virginia. Library
referencedIn Sibley, John A. (John Adams), 1888-1986. John A. Sibley papers, circa 1912-1989. Emory University Library, Special Collect Department
referencedIn School of Aerospace Engineering. Daniel Guggenheim School of Aeronautics (Georgia Institute of Technology). Daniel Guggenheim School of Aeronautics Wind Tunnel research projects records, [ca. 1930-1972] (bulk ca. 1940-1959). Georgia Institute of Technology, Georgia Tech
referencedIn Jones, Joseph W. (Joseph West), 1912-2005. Joseph W. Jones papers, 1912-2005 (bulk 1947-2003). Emory University Library, Special Collect Department
referencedIn Lightner, Roy,. Roy Lightner collection of antique advertisements, 1871-2009 and undated Duke University Libraries, Duke University Library; Perkins Library
referencedIn Loewy, Raymond, 1893-1986. Public relations files, 1921-1981. Hagley Museum & Library
creatorOf A.A. Ball & Bro. Trade catalogs of foods and food processing, 1873-1954. University of California, Santa Barbara, UCSB Library
referencedIn Hirsch, Harold, 1882-1939. Harold Hirsch papers, 1915-1935. Ida Pearle and Joseph Cuba Community Archives and Genealogy Center
referencedIn The Nation, records, 1879-1974 (inclusive), 1920-1955 (bulk). Houghton Library
referencedIn Loewy, Raymond, 1893-1986. Raymond Loewy papers, 1929-1988 (bulk 1960-1976). Library of Congress
referencedIn Kemble, E. W. (Edward Windsor), 1861-1933. Letters to Ellis D. Robb, 1931. Emory University Library, Special Collect Department
referencedIn Moon, Kathleen. Kathleen Moon Photographs, 1951-1954, undated Atlanta History Center, Kenan Research Center / Cherokee Garden Library
referencedIn Hornbuckle, Mary H. Harley family scrapbook and postcard, 1861-1878. Georgia Historical Society
referencedIn Loewy, Raymond, 1893-1986. Personal papers, 1903-1982 (bulk, 1950-1973). Hagley Museum & Library
Role Title Holding Repository
Relation Name
associatedWith Allen Family. family
associatedWith Anderson, James W. person
associatedWith Arnall, Ellis Gibbs, 1907-1992. person
associatedWith Atlanta Urban League. Employment Dept. corporateBody
associatedWith Ayling, Harry. person
associatedWith Bittner, John R., 1943- person
associatedWith Candler, Asa Griggs, 1851-1929. person
associatedWith Candler family. family
associatedWith Evans, Lettie Pate Whitehead, 1872-1953. person
associatedWith Gayle, Mrs. William. family
associatedWith Gresham, Richard Clinton, d. 1972. person
associatedWith Harris, John Benjamin, 1927- person
associatedWith Harris, Roy Vincent, 1895-1985. person
associatedWith Hayes, Ralph, 1894-1977. person
associatedWith Hirsch, Harold, 1882-1939. person
associatedWith Hornbuckle, Mary H. person
associatedWith Jacobs, Joseph, 1859-1929. person
associatedWith John W. Hartman Center for Sales, Advertising & Marketing History. corporateBody
associatedWith John W. Hartman Center for Sales, Advertising & Marketing History. corporateBody
associatedWith John W. Hartman Center for Sales, Advertising & Marketing History. corporateBody
associatedWith Jones, Joseph W. (Joseph West), 1912-2005. person
associatedWith J. Walter Thompson Company. corporateBody
associatedWith J. Walter Thompson Company. New York Office. corporateBody
associatedWith Kemble, E. W. (Edward Windsor), 1861-1933. person
associatedWith Kurtz, Eugene, 1923-2006. person
associatedWith Kurtz, Wilbur G. (Wilbur George), 1882-1967. person
associatedWith Lane Brothers Commercial Photographers (Atlanta, Ga.) corporateBody
associatedWith Lightner, Roy, person
associatedWith Lippincott Mercer (A Division of Mercer Management Consulting, Inc.). corporateBody
associatedWith Loewy, Raymond, 1893-1986 person
associatedWith Loewy, Raymond, 1893-1986. person
associatedWith Loewy, Raymond, 1893-1986. person
associatedWith Loewy, Raymond, 1893-1986. person
associatedWith Loewy, Raymond, 1893-1986. person
associatedWith Loewy, Raymond, 1893-1986. person
associatedWith Matter, Herbert. person
associatedWith Matter, Herbert, 1907-1984. person
associatedWith McCann-Erickson Worldwide, Inc. corporateBody
associatedWith Minnesota. Office of Tourism. corporateBody
associatedWith Minnesota. Office of Tourism. corporateBody
associatedWith Montgomery, Arthur, 1854-1940. person
associatedWith Moon, Kathleen. person
associatedWith Moore, J. Hampton (Joseph Hampton), 1864-1950. person
associatedWith Nation (New York, N.Y. : 1865). corporateBody
associatedWith Paris, Norman. person
associatedWith Porter, Glenn, person
associatedWith Raymond Loewy Associates. corporateBody
associatedWith R.C. Maxwell Co. corporateBody
associatedWith Riddle, Randy, person
associatedWith Rosenberg, Adolph. person
associatedWith Russel B. Nye Popular Culture Collection. corporateBody
associatedWith School of Aerospace Engineering. Daniel Guggenheim School of Aeronautics (Georgia Institute of Technology) corporateBody
associatedWith Sibley, John A. (John Adams), 1888-1986. person
associatedWith Spalding, Hughes, 1886-1969. person
associatedWith Sterling and Francine Clark Art Institute. corporateBody
associatedWith Tyler family. family
associatedWith Wilmington Trust Company. Trust Dept. corporateBody
associatedWith Woodruff, Robert Winship. person
Place Name Admin Code Country
United States
Atlanta (Ga.)
Subject
Advertising
Advertising
Bottling
Branding (Marketing)
Coca Cola (Trademark)
Conflict of laws
Motorsports
Patent suits
Public relations
Sales force management
Sales management
Sales management
Sales personnel
Sales personnel
Sales personnel
Sales promotion
Selling
Selling
Selling
Selling
Soda fountains
Soft drink industry
Soft drink industry
Sports
Sports
Sports promoters
Occupation
Activity

Corporate Body

Active 1994

Active 1873

Active 1954

Active 1949

Active 1951

Active 1912

Active 1990

Active 1911

Active 1974

Active 1958

Active 1959

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