Arthur Einstein papers, circa 1990-2001.

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Arthur Einstein papers, circa 1990-2001.

http://www.worldcat.org/oclc/51301472

Collection (02-131) (31684 items, 46.6 lin. ft.; dated [ca. 1990]-2001)comprises commercials, mailers, and other printed material used by advertising agencies to promote themselves. Includes paper, video, audio, and digital formats. Divided into three groupings: Agency Reels, Agency Mailers, and Reviews (the Reviews are closed). The Agency Reels consist of compilations of primarily television commercials that illustrate the work of each advertising agency. The commercials are housed on 265 VHS, 5 BetacamSP, and three 3/4" U-matic videocassettes; 5 audiocassettes, and one CD-RW (7 electronic documents). The Agency Mailers group consists of the printed and audio-visual documents advertising agencies create to present themselves to prospective clients (i.e. "credentials"). Nearly all the credentials are from the U.S. offices of both small firms and large multinationals, the latter including BBDO, Ogilvy, and Leo Burnett. The mailers usually contain background on the agency and a list of its resources and clients. Several are housed on 23 VHS videocassettes; 4 audiocassettes; one 16mm film reel; and one CD-ROM (43 electronic documents). The Reviews (closed to researchers) document client accounts for seven major advertisers, primarily in the realm of banking/finance and computers, including Bankers Trust, Compaq, NYSE, IBM, Oppenheimer, Thomas Weisel Partners, and N.B. Montgomery. The Reviews include 11 VHS and one 3/4" U-matic videocassettes and 3 audiocassettes. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

31,684 items (46.6 linear ft.)

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7637587

Duke University Libraries, Duke University Library; Perkins Library

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Einstein, Arthur.

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Advertising executive for J. Walter Thompson and other New York agencies. Also a principal of Lord Geller Federico Einstein and Lord Einstein O'Neill. Arthur Einstein Advertising is a consultancy, assisting in matching prospective clients with ad agencies. From the description of Arthur Einstein papers, circa 1990-2001. (Duke University Library). WorldCat record id: 51301472 ...

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