J. Walter Thompson Company. Writings and Speeches, 1912-2000 and undated


J. Walter Thompson Company. Writings and Speeches, 1912-2000 and undated

J. Walter Thompson Company. Writings and Speeches, 1912-2000 and undated

Founded in 1864, the J. Walter Thompson Company (JWT) is the largest enduring advertising agency in the United States. The Information Center of the New York Office began a collection of writings and speeches by former JWT executives. Later, scrapbooks and binders of speeches by Stanley Resor and Arno Johnson and Norman Strouse were added, and the Information Center expanded its activities to routinely collect texts of speeches given by current JWT staff. After the transfer of the JWT Archives to Duke University, additions continued to be received and interfiled. The J. Walter Thompson Company Writings and Speeches collection spans 1912 through 2000 and includes primarily printed texts of speeches given by advertising executives employed at the J. Walter Thompson Company. Also included to a lesser extent are clippings or reprints of articles, reports, and white papers, along with some books written in whole or in part by JWT staff. Topics include general trends in advertising and marketing, specific themes related to JWT's policies and philosophies, year-end reports, specific marketing strategies. Notable individuals represented include Rena Bartos, Charlotte Beers, Jeremy Bullmore, Nariman Dhalla, Arno Johnson, Don Johnston, Denis Lanigan, Burt Manning, Vergil Reed, Stanley Resor, Dan Seymour, Norman H. Strouse, and James Webb Young.

30 Linear Feet; 20,000 Items




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Norman H. Strouse was born in Olympia, Washington in 1906. Strouse worked for forty years at the J. Walter Thompson Advertising Agency, then the world's largest. In 1955 he was promoted to president, and was made chief executive in 1960. He served as chairman from 1964 until he retired in 1968. He was also chairman of the American Association of Advertising Agencies and the recipient of the Gold Medal Award in advertising. After retiring in 1968, Strouse focused on collecting rare books, fine pr...

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Kentucky lawyer, editor, and poet. From the description of Letter, 1874 Nov. 19. (Filson Historical Society, The). WorldCat record id: 49336644 Henry T. Stanton, a native of Virginia, moved to Maysville as a young child. He attended the U.S. Military Academy at West Point and served in the Confederate army during the Civil War, attaining the rank of major. Following the war, he practiced law and worked as a Maysville newspaper editor. Stanton also worked in Kentucky state go...

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Weinrich, Len

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Jones, Chris

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Lord, Walter, 1917-2002

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Author. From the description of Oral history interview, 1976. (Maryland Historical Society). WorldCat record id: 32819047 Walter Lord (1917-2002), historian, educator and author, was a graduate of Princeton and Yale. He served with the Office of Strategic Services from 1941 to 1945. He published various works including The Past that Would Not Die in 1965. Lord was a member of the Authors Guild, the Authors League of America, the American Society of Composers, Authors, and Pu...

Bullmore, J. J. D.

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Armstrong, Donald B. (Donald Budd), 1886-

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Michael Evelyn Adams (1920- ), journalist, was born on the 31st May 1920 in Addis Abba, Ethiopia. He married in Beirut, Lebanon, in July 1958, and now lives in Devon. After studying at Christ Church, University of Oxford, and becoming a prisoner in Germany during the Second World War, he eventually turned to journalism. He became Middle East correspondent for the Guardian in 1956, where he remained until 1962 when he took a year's sabbatical in Italy. Following his retur...

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Biographical/Historical Note Chancellor of West Germany, 1963-1966. From the guide to the Ludwig Erhard typescript : The European Economic Community with view toward the future, 1967, (Hoover Institution Archives) ...

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Godfrey, Henry F.

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Garvin, Charles E.

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Lieschke, Wolf

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Soler, A. R.

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Greer, T. L.

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Stone, Joe A. (Joe Allan), 1948-

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Hallberg, Garth

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Naples, Michael

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Johnson, Arno (continued)

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Kim, Peter

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Swain, Peter

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Waterson, M. J.

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Guyader, Jean-Michel

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O'Toole, John

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1929 Born, Chicago, Ill. 1951 BA, Journalism, Northwestern University 1951 1953 U.S. Marine Corps Reserves 1953 1954 ...

Jones, Hugh H.

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Katz, William A., 1924-2004

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Schweitzer, Peter

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Devine, John F.

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Bartos, Rena

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Marketing researcher, advertising executive, and consultant from 1960 to 1998; directed research at the McCann Erickson advertising agency and held the position of Senior Vice President at the J. Walter Thompson Company before forming her own marketing consulting firm, The Rena Bartos Company. From the description of Rena Bartos papers, 1960-1998 and undated bulk 1975-1991. (Duke University Library). WorldCat record id: 72813939 ...

Engle, Rafe

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Weist, Ward

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Clauson, A. W. (Tom)

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Phillips, Anne K.

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Carroll, Carroll, 1902-1991

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Carroll Carroll (1902-1991) was a leading comedy/variety writer in the golden age of radio. He was most noted for creating Bing Crosby's easy-going on-air persona for the "Kraft Music Hall." From 1932-1946, he was the head radio writer for J. Walter Thompson Company's (JWT) advertising accounts on the agency's top ten shows. In 1946, Carroll joined the Ward Wheelock Company, where he created advertising on Bob Crosby's "Club 15." He worked in television for CBS and 20th Century Fox before return...

Charlton, Fred

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Lane, Thomas H.

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Matthews, Jack

http://n2t.net/ark:/99166/w6dd3b39 (person)

Born John Harold Matthews in 1925, "Jack" Matthews attended Ohio State University, receiving a bachelor's degree in Classics and English (1949), followed by a master's degree in English (1954). Prior to receiving his formal education, Matthews served in the U.S. Coast Guard during World War II (1943-1945). After being employed as a Post Office clerk in Columbus, Ohio (1950-1959), Matthews began his academic career at Urbana College, Ohio, where he was associate professor (1959-1962) and professo...

Willem, John M.

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Trakenheim, Abe

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Higham, Christopher

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Seymour, Dan (continued)

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Black, Kenneth

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Clements, George (continued)

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Hylan, William

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Eames, Herb

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Strouse, Norman: Buff Papers (continued)

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Ashford, Jim

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Antonowsky, Marvin

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Littlefield, Mary Jo

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Weilbacher, William M.

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Hurd, Arthur

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Coleman, Loyd Ring

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Gross, Michael

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Barber, B. J.

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Keane, Jack

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Torlée, Liz

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De Peterson, Peter

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Fergus, Lucene

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Ross, William E.

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Thomas, Edward F.

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Resor, Stanley Burnet

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Seymour, Dan

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Magno, William

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Chi, Joyce Saxon

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Pearson, George, 1923-

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Simrod, Shelia

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Cooney, Linda

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Barnard, Philip

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Lavoie, Paul

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Peller, Burt

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Fisher, Debra

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Reichel, Walter

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Sullivan, Don

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Manalo, Bella

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Rosberg, J. Wesley

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Ebbecke, Frank.

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Kemp, Herb

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Schwarz, Burkhard

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Nelson, Elizabeth

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Preschel, W. Lee

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Fields, Dave

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Cohen, Arthur, 1830-1914

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Handley, Harold

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Braley, Berton, 1882-

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Powell, Hugo

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Woolf, James D.

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Marcus, Dorothy

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Parker, Austin

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Eyman, Richard H.

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Johnson, A. W.

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Longman, Donald H.

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Johnson, Arno (writings not part of notebooks)

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McMurtry, Roy

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Achenbaum, Alvin

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Walker, Edward, 1942-....

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Wilgar, Steve

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Lemon, Cather (?)

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JWT Archives Staff

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Harragan, Betty

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Clements, George

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Tasker, James

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Priday, Paul

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Hall, Chris

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Murray, Jane Ellen

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Fielden, Edward J.

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Cronin, Jack

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Auer, Renee

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Barnum, H. J.

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Foot, David, 1929-

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Bailey, Ray T.

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Ghosal, Subhas

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Conlin, Ronald P.

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Cracraft, George A.

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Rotunno, Marie

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Gannon, Frank

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Andler, Donald A.

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Nelson, Linnea

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Gardner, E. H. (Edward Hudson)

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Joyce, Timothy

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Wierum, Thorn

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Kaatz, Ronald B.

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Bartos, Rena (continued)

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Restall, Robin L.

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Harper, Mike

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Minto, Clive

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Scorse, Gerald

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Buckley, Joseph C.

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Cannonero, Lea

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Monsarrat, John, 1912-1995

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Maxwell, Hamish

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Rudolph, Peter, Dozent Dr. sc. nat.

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Bonner, Robert

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Richey, Nunter S.

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Marans, David, 1943-

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Proulx, Monique

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Senior, R. D.

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Mancini, Robert A.

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Hanson, Maurice F. (Maurice Francis), 1907-

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Gerhold, Paul E.

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Cherington, Paul T.

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Pittman, Bob

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Brigandi, George

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McMahon, Joseph M.

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Tatham, Cautley

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Madsen, Hunter

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Edens, Bob

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Robertson, Donald C.

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Dawn, Hazel, 1894-

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Beatson, Ronald

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Snell, Richard

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Malone, Edward J.

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Thompson, Chris

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Wilt, Harold

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Corbin, Bev

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Warnock, Frank

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Mims, Stewart L. (Stewart Lea), 1880-

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Newman, Blaise

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Samuels, Gabriel (Gabe)

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Holmes, John Eric

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Elwood, Peter

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Law, Philip J. S.

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Strouse, Norman H.

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Danger, Lynn

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Hadden, Richard

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Robins, Vic

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Blair, Milton J.

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Groom, W. S.

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Hilton, Jack

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Martrell, Charles

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Scaros, Constantine

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Watson, John B. (John Broadus), 1878-1958

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Kalupa, Mark

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Koponen, Arthur

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Fickinger, Wayne

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Lacey, Stan

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Peters, Jack

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Schachte, Henry M.

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Clark, Earl

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Winick, Charles, 1922-....

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Burns, Ron

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De Windt, E. M.

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Fortinberry, Glen

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Sondak, Norman E.

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O'Meara, Walter

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Walter O'Meara was born in Minneapolis, Minnesota (1897) and grew up in Cloquet, Minnesota. He graduated from Cloquet High School (1914) and attended the University of Minnesota before serving in the army during World War I. He graduated Phi Beta Kappa from the University of Wisconsin (1920) with a degree in journalism. After working as a reporter for the Duluth News Tribune for several years, O'Meara joined the Chicago office of the J. Walter Thompson advertising agency...

Stimson, Paul

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McKennan, William C.

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Checkman, Lee

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Scollay, John J.

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Pritchard, Jane

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Wax, Ed

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Mills, P

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Rosenkranc, George

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Frappier, Michel

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Thomas, Franklin A.

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Moon, Tony

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Oakley, Harry

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Smilde, Lubertus

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Fenning, Andy

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Bergamo, Nestor

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Metter, Bert

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Cooper, W. Stanfield

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Murphy, David, 1979-

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Jones, John Philip

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Findlow, Nancy (Nan)

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Pfaff, Waren

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Stevens, Henry M.

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J. Walter Thompson company

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Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

Wilson, Edward G.

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Jeanty, Paul

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O'Donnell, Joseph

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Lovekin, Osgood S.

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Kennedy, James

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Dolan, Kevin

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Smith, J. Walker

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Dignam, John F.

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Velman, Loet

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Elton, Wallace W.

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Young, James Webb, 1886-1973

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Thompson, Don

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Huybrechts, Paul

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Reynolds, Donald B.

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Sutton, Tom, 1937-2002

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Ehrenberg, A. S. C.

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JWT Chicago Office Staff

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Vineall, Mike

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Manning, Burt

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Young, James Webb, 1886-1973

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Ferchat, Robert A.

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Pavão, Leonel (Lee)

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Lannon, Judie

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Straighton, John S.

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Stein, Lloyd

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Massaro, Frank

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Naisbitt, John

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Brand, Jonathan

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Rushmore, Elsie M.

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Porter, Arthur A.

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Novotny, John

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Fine, Brian

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Meek, Samuel W. (Samuel Williams), 1895-

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Johnson, Arno

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Hore, Marlene

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De Paolo, Tom

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Buchanan, Robert E., 1919-2005

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Lund, Clarence S.

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Green, Jack R.

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Hammond, Terence

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Pearson, Mary.

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Landis, Jack B.

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Hofmeyr, J. H. (Jan H.)

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Manning, Burton

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Gray, John

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Shoemaker in Cape Cod, Province of Massachusetts Bay. From the guide to the John and Robert quit claim deed, 1726, (L. Tom Perry Special Collections) Epithet: Town Clerk of Edinburgh British Library Archives and Manuscripts Catalogue : Person : Description : ark:/81055/vdc_100000000982.0x000047 Epithet: of Add MS 40631 British Library Archives and Manuscripts Catalogue : Person : Description : ark:/81055/vdc_100000000982.0x00003c Joh...

Oldland, John

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Francisco, Don

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Florida, John

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Strouse, Norman: Buff Papers

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Jeffrey, Bob, 1946-....

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Corlett, Tom

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Pedersen, Sigrid H.

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Ostrofe, Allen F.

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Kover, Arthur Jay

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Ashley, Susan R.

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Schlesinger, Byron

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Foster, Ron

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Courtney, Alice E.

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Palmer, W.G. (William George)

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Maher, John R.

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Yeates, Allan B.

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Kroll, Alexander

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Linklater, Andrew

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Ralston, Richard

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Farlow, Arthur C.

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Secunda, Eugene

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Lanigan, Denis G.

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Beckerman, Jerrold

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Sharfman, William L.

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Meads, Chip

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Hawes, Robert W.

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Saunders, Douglas

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Koch, Claus

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Hanel, Richard S.

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Wasserman, Dirk

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Parker, Ward

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Lockwood, Thornton C.

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Rex, Harriet

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Boyle, Joseph

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Di Paola, Vincent

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Owett, Bernard

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Mitchell, Wesley C. (Wesley Clair), 1874-1948

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BIOGHIST REQUIRED American economist, teacher. Professor of economics at Berkeley, 1903-1912, and at Columbia University, 1913-1919 and 1922-1944; a founding faculty member of the New School for Social Research, 1919-1922; and the founder and director of the National Bureau of Economic Research, 1920-1945. In 1912, he married Lucy Sprague, educator and founder of Bank Street College of Education. From the guide to the Wesley Clair Mitchell Papers, 1898-1953., (Columbia University. Ra...

Grisman, Arnold E.

http://n2t.net/ark:/99166/w6z76fch (person)

Thompson, Ted

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Van Zant, John L.

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