Bartos, Rena
Marketing researcher, advertising executive, and consultant from 1960 to 1998; directed research at the McCann Erickson advertising agency and held the position of Senior Vice President at the J. Walter Thompson Company before forming her own marketing consulting firm, The Rena Bartos Company.
From the description of Rena Bartos papers, 1960-1998 and undated bulk 1975-1991. (Duke University Library). WorldCat record id: 72813939
Archival Resources
| Role | Title | Holding Repository | |
|---|---|---|---|
| referencedIn | Records, 1967-1990 | Arthur and Elizabeth Schlesinger Library on the History of Women in America | |
| creatorOf | Bartos, Rena. Rena Bartos papers, 1960-1998 and undated bulk 1975-1991. | Duke University Libraries, Duke University Library; Perkins Library | |
| referencedIn | J. Walter Thompson Company. Iconographic Collection, 1848-2005 and undated | David M. Rubenstein Rare Book & Manuscript Library | |
| referencedIn | J. Walter Thompson Company. Biographical Information, 1916-1998 (bulk 1960s-1980s) | David M. Rubenstein Rare Book & Manuscript Library | |
| referencedIn | J. Walter Thompson Company. Albert B. Stridsberg Papers, 1955-1976 and n.d. | Duke University Libraries, Duke University Library; Perkins Library | |
| creatorOf | J. Walter Thompson Company. International Intelligence Unit Records, 1981-1994. | Duke University Libraries, Duke University Library; Perkins Library | |
| referencedIn | J. Walter Thompson Company. Writings and Speeches, 1912-2000 and undated | David M. Rubenstein Rare Book & Manuscript Library | |
| creatorOf | J. Walter Thompson Company. Writings and Speeches, 1912-2000 and undated. | Duke University Libraries, Duke University Library; Perkins Library | |
| referencedIn | Women's Economic Round Table. Records, 1976-2005 (bulk: 1978-2004) | Arthur and Elizabeth Schlesinger Library on the History of Women in America |
Bibliographic and Digital Archival Resources
| Role | Title | Holding Repository |
|---|
Filters:
| Relation | Name | |
|---|---|---|
| associatedWith | Johnston, Don. | person |
| associatedWith | John W. Hartman Center for Sales, Advertising & Marketing History. | corporateBody |
| associatedWith | J. Walter Thompson Company. | corporateBody |
| associatedWith | McCann-Erickson Worldwide. | corporateBody |
| associatedWith | Rena Bartos Company. | corporateBody |
| associatedWith | Sutton, Thomas (Thomas Francis) | person |
| associatedWith | Women's Economic Round Table | corporateBody |
| associatedWith | Women's Equity Action League | corporateBody |
| Place Name | Admin Code | Country | |
|---|---|---|---|
| Latin America | |||
| United States | |||
| India |
| Subject |
|---|
| Advertising |
| Advertising |
| Advertising |
| Advertising executives |
| Marketing |
| Marketing research |
| Minorities in advertising |
| Older consumers |
| Women consumers |
| Women in advertising |
| Occupation |
|---|
| Activity |
|---|
Person
Active 1960
Active 1998
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