Carroll, Carroll, 1902-1991

Carroll Carroll (1902-1991) was a leading comedy/variety writer in the golden age of radio. He was most noted for creating Bing Crosby's easy-going on-air persona for the "Kraft Music Hall." From 1932-1946, he was the head radio writer for J. Walter Thompson Company's (JWT) advertising accounts on the agency's top ten shows. In 1946, Carroll joined the Ward Wheelock Company, where he created advertising on Bob Crosby's "Club 15." He worked in television for CBS and 20th Century Fox before returning to JWT. Carroll ghostwrote many autobiographies, including books for Bob Hope, Liberace, Henny Youngman, Ed McMahon, and Mike Douglas. Throughout his career, he wrote many song lyrics and advertising jingles, and in retirement he pioneered an advertising critique column for the publication "Variety."

From the description of Carroll Carroll papers, 1930-1980. (University of Wyoming, American Heritage Center). WorldCat record id: 29605824

From the guide to the Carroll Carroll papers, 1930-1980, (University of Wyoming. American Heritage Center.)