American Association of Advertising Agencies Records, 1918-1998


American Association of Advertising Agencies Records, 1918-1998

The American Association of Advertising Agencies, founded in 1917, is the primary advertising industry trade organization. The American Association of Advertising Agencies (AAAA) Records span the years 1918-1998 and include correspondence, annual corporate and stockholder reports for member agencies, meeting minutes and speeches, biographical summaries, a subject file, and videotapes that document selected activities and functions of the organization. The collection has been compiled from a number of accessions received over time, and so does not represent a comprehensive archive of the AAAA. Certain aspects of AAAA activities, however, are well represented, including a set of card files that document the professional careers of AAAA members over a 50-year period, and subject files that focus on Federal Trade Commission (FTC), Federal Communications Commission (FCC) and the Food and Drug Administration (FDA) investigations into complaints lodged against advertisers and advertising claims produced in a variety of media, with a particular emphasis on the ways that products were advertised during and in conjunction with children's television programming. Other topics touched on include advertising self-regulation, antitrust issues, advertising laws, and deceptive and ethical practices in marketing and advertising.

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SNAC Resource ID: 6359051

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