American Association of Advertising Agencies

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National trade association founded in 1917 to represent the public advertising agency business.

From the description of Records, 1918-1992. (Duke University Library). WorldCat record id: 81999843

From the description of American Association of Advertising Agencies records, 1918-1998. (Duke University Library). WorldCat record id: 38247437

  • 1900: American Advertising Agents' Association
  • 1911: Association of New York Advertising Agents; William H. Johns (George Batten Company and founder of Audit Bureau of Circulations), Chairman
  • 1912 - 1916 : Regional advertising associations
  • 1916: Affiliated Association of Advertising Agencies
  • 1917: American Association of Advertising Agencies (AAAA) formed with 111 charter members and 5 regional councils (New York, Boston, Philadelphia, Chicago, Southern) AAAA instrumental in formation of the Division of Advertising, Committee of Public Information, to support the war effort through recruiting, liberty bond, and Red Cross promotion
  • 1917 - 1919 : William H. Johns, President (position later renamed Chairman)
  • 1917 - 1927 : James O'Shaughnessy, Executive Secretary (position later renamed President)
  • 1918: Agency Service Standards adopted Media Rate Card established to publish and standardize member advertising rates
  • 1919 - 1928 : Advertising Agencies Corporation formed to support the war effort and other public service programs
  • 1920: Standard order blanks, copyright protected forms to document member advertising services
  • 1921: Uniform 15% commission rate; eventually adopted as an industry standard
  • 1924: AAAA Standards of Practice
  • 1926: U.S. President Calvin Coolidge delivered keynote address at the 10th Annual Meeting
  • 1928 - 1943 : John Benson, AAAA President
  • 1931: Creative Code adopted to regulate advertising content
  • 1936: AAAA and Association of National Advertisers (ANA) jointly form the Advertising Research Foundation to foster advertising-related market research
  • 1942: War Advertising Council
  • 1944 - 1961 : Frederic R. Gamble, AAAA President
  • 1945: Committee to Address Objectionable Advertising
  • 1946: AAAA Interchange of Opinion, a forum where members could register complaints of objectionable advertising
  • 1960: AAAA and ANA joint Committee for the Improvement of Advertising Content, aimed at industry self-regulation
  • 1962 - 1977 : John Crichton, AAAA President
  • 1967: AAAA Educational Foundation, to foster advertising-related research at the university level
  • 1971: National Advertising Review Board
  • 1973: Multicultural Advertising Internship Program (MAIP), to encourage minority entry into the advertising profession
  • 1978: William R. Hesse, AAAA President
  • 1979 - 1988 : Leonard S. Matthews, AAAA President
  • 1983: AAAA Educational Foundation and Educational Foundation of the American Advertising Foundation merge to form Advertising Educational Foundation
  • 1986: Media Advertising Partnership for a Drug-Free America
  • 1989 - 1993 : John E. O'Toole, AAAA President
  • 1994 - 1994 Present : O. Burtch Drake, AAAA President
  • Circa 1995: AAAA and ANA jointly form Coalition for Advertising Supported Information and Entertainment (CASIE) to address issues relating to interactive media and internet advertising, including online privacy

Historical timeline compiled from Marsha Appel, American Association of Advertising Agencies, in Advertising Age Encyclopedia of Advertising (N.Y.: Fitzroy Dearborn, 2003) and other sources.

From the guide to the American Association of Advertising Agencies Records, 1918-1998, (David M. Rubenstein Rare Book & Manuscript Library, Duke University)

Archival Resources
Role Title Holding Repository
referencedIn Wallach, Anne Tolstoi. Papers, 1971-1972 (inclusive). Arthur and Elizabeth Schlesinger Library on the History of Women in America‏
referencedIn O'Toole, John E. John O'Toole papers, 1954-1990 and undated. Duke University Libraries, Duke University Library; Perkins Library
referencedIn J. Walter Thompson Company. Edward G. Wilson Papers, 1906-1991, bulk 1946-1971 David M. Rubenstein Rare Book & Manuscript Library
referencedIn David Ogilvy Papers, 1935-1966, (bulk 1945-1964) Library of Congress. Manuscript Division
creatorOf American Association of Advertising Agencies Records, 1918-1998 David M. Rubenstein Rare Book & Manuscript Library
referencedIn Weiss, Edward H. (Edward Huhner), 1901-1984. Edward H. Weiss papers, 1949-1985 (bulk 1960-1985). Chicago History Museum
referencedIn Herman Wolf Papers, undated, 1926-1981. Archives & Special Collections at the Thomas J. Dodd Center.
referencedIn Charles W. Hoyt Company Records, 1894-1973 and undated, (bulk 1909-1928) David M. Rubenstein Rare Book & Manuscript Library
referencedIn David B. McCall Papers, 1939-1999 and undated, bulk 1980-1994 David M. Rubenstein Rare Book & Manuscript Library
referencedIn J. Walter Thompson Company. Dan Seymour Papers, 1951-1974 David M. Rubenstein Rare Book & Manuscript Library
referencedIn Brophy, Thomas D'Arcy, 1893-1967. Papers, 1921-1967. Wisconsin Historical Society, Newspaper Project
referencedIn Elmo Roper Papers., 1909-1972 Archives & Special Collections at the Thomas J. Dodd Center.
referencedIn Outdoor Advertising Association of America. Outdoor Advertising Association of America Archives: Industry Affiliations category, 1885-2001 and undated. Duke University Libraries, Duke University Library; Perkins Library
referencedIn Ogilvy, David, 1911-1999. David Ogilvy papers, 1935-1966 (bulk 1945-1964). Library of Congress
referencedIn Papers of Charlotte Curtis, (inclusive), (bulk), 1928-1987, 1950-1981 Arthur and Elizabeth Schlesinger Library on the History of Women in America‏
referencedIn Bloede, Victor G. (Victor Gustave), 1920-1999. Victor G. Bloede Papers, 1952-1983 and undated. Duke University Libraries, Duke University Library; Perkins Library
referencedIn National Association of Broadcasters. Records, 1938-1982. Wisconsin Historical Society, Newspaper Project
referencedIn Daniel Yankelovich Papers., 1937-1994 Archives & Special Collections at the Thomas J. Dodd Center.
creatorOf American Association of Advertising Agencies. Records, 1918-1992. Duke University Libraries, Duke University Library; Perkins Library
referencedIn Radio Executives Club of New York. Records, 1944-1951. Wisconsin Historical Society, Newspaper Project
referencedIn J. Walter Thompson Company. Norman H. Strouse Papers, 1852-1990 and undated David M. Rubenstein Rare Book & Manuscript Library
referencedIn John Paver Papers, bulk, 1920-1979, 1938-1971 David M. Rubenstein Rare Book & Manuscript Library
referencedIn Robert Manning papers, 1938-1993. Houghton Library
referencedIn Milton Caniff Collection, 1805-2007, 1910-1988 The Ohio State University Billy Ireland Cartoon Library & Museum
referencedIn D'Arcy Masius Benton & Bowles Archives, 1929-1995 and undated David M. Rubenstein Rare Book & Manuscript Library
referencedIn Elliott, Jock. Jock Elliott papers, 1945-2005 and undated, bulk 1961-1982. Duke University Libraries, Duke University Library; Perkins Library
creatorOf American Association of Advertising Agencies. American Association of Advertising Agencies records, 1918-1998. Duke University Libraries, Duke University Library; Perkins Library
referencedIn Dole, David W. David W. Dole ISCI records, 1969-2004 and undated. Duke University Libraries, Duke University Library; Perkins Library
referencedIn J. Walter Thompson Company. Wallace W. Elton Papers, 1909-1990 David M. Rubenstein Rare Book & Manuscript Library
referencedIn J. Walter Thompson Company. Edgar Hatcher Papers, 1952-1992 David M. Rubenstein Rare Book & Manuscript Library
Role Title Holding Repository
Relation Name
associatedWith AAMCO Transmissions corporateBody
associatedWith Abrams, George person
associatedWith Achenbaum, Allen person
associatedWith Adams, Whitney person
associatedWith Aero Wax corporateBody
associatedWith Alcoa corporateBody
associatedWith American Dairy Association corporateBody
associatedWith American Home Products corporateBody
associatedWith American Models Service corporateBody
associatedWith American Tobacco Company corporateBody
associatedWith Amstar Corp. corporateBody
associatedWith Argus Inc. corporateBody
associatedWith Arnold, Maxwell person
associatedWith Arrivals LTD corporateBody
associatedWith Associated Advertising Clubs of the World. corporateBody
associatedWith Banks, Seymour person
associatedWith Barcus, Earle person
associatedWith Bauer, Raymond person
associatedWith Beatrice Foods corporateBody
associatedWith Bell, Howard person
associatedWith Beneficial Management Co. corporateBody
associatedWith Berkey Photo Inc. corporateBody
associatedWith Bernbach, William. person
associatedWith Bio-Chemic Research Foundation corporateBody
associatedWith Bischop Industries corporateBody
associatedWith Bissell corporateBody
associatedWith Block Drug corporateBody
associatedWith Bloede, Victor G. (Victor Gustave), 1920-1999. person
associatedWith Bluestone, Stephen person
associatedWith Boise Tire Co. corporateBody
associatedWith Borden Inc. corporateBody
associatedWith Braren, Warren person
associatedWith Brazelton, T. Berry person
associatedWith Bridgestone corporateBody
associatedWith Bristol-Myers corporateBody
associatedWith Brophy, Thomas D'Arcy, 1893-1967. person
associatedWith Brown and Williamson corporateBody
associatedWith Bulova Watch Corp. corporateBody
associatedWith Buzzell, Robert person
associatedWith California Milk Board corporateBody
associatedWith Campbell-Ewald Company person
associatedWith Campbell Soup Co. corporateBody
associatedWith Capitman, William person
associatedWith Career Search Inc. corporateBody
associatedWith Carnation corporateBody
associatedWith Carter Products Inc. corporateBody
associatedWith Cash, Norman person
associatedWith CenCer Inc corporateBody
associatedWith Charles W. Hoyt Company corporateBody
correspondedWith Charlotte Curtis, 1928-1987 person
associatedWith Chemway Corp corporateBody
associatedWith Choate, Robert person
associatedWith Chrysler Motors corporateBody
associatedWith C&H Sugar corporateBody
associatedWith Cinderella Finishing School corporateBody
associatedWith Claggett, William person
associatedWith Cleveland Consumer Reports corporateBody
associatedWith Clorox corporateBody
associatedWith Coca-Cola Company corporateBody
associatedWith Colgate corporateBody
associatedWith Commerce Drug corporateBody
associatedWith Commercial Credit Cooperation corporateBody
associatedWith Condry, John person
associatedWith Cooga Mooga corporateBody
associatedWith Cook, C. W. person
associatedWith Cousins, Norman person
associatedWith Crichton, John person
associatedWith Cromwell Collier Macmillian corporateBody
associatedWith Crown Central additives corporateBody
associatedWith Cumberland Packing corporateBody
associatedWith Cummings, Barton person
associatedWith Daly, John person
associatedWith D'Arcy Masius Benton & Bowles corporateBody
associatedWith David, Miles person
associatedWith DeLay, Robert person
associatedWith Demsetz, Harold person
associatedWith Dennison, David person
associatedWith Dichter, Ernest person
associatedWith Dillon, Thomas person
associatedWith Dingell, John person
associatedWith Dole, David W. person
associatedWith Dormeyer corporateBody
associatedWith DuPont Corp. corporateBody
associatedWith Ecology Corp. corporateBody
associatedWith Elliott, Jock. person
associatedWith Encyclopedia Britannica corporateBody
associatedWith Engel, James person
associatedWith Ennis, F. Beaven person
associatedWith ESB Co. corporateBody
associatedWith Eversharp corporateBody
associatedWith Executive Center Inc. corporateBody
associatedWith Fedders Corp. corporateBody
associatedWith Firestone Tire corporateBody
associatedWith Ford Motor Co. corporateBody
associatedWith Frey, Lou person
associatedWith GAC Finance corporateBody
associatedWith Galdston, Richard person
associatedWith Gallup, George, 1901-1984. person
associatedWith Gavitt, Frank person
associatedWith General Foods corporateBody
associatedWith Gilbert, Frederick person
associatedWith Glamorene corporateBody
associatedWith Goodyear tires corporateBody
associatedWith Grant Co. corporateBody
associatedWith Gray, Elisha person
associatedWith Great Atlantic & Pacific Tea Co. corporateBody
associatedWith Great Western United Co. corporateBody
associatedWith Green, Federick person
associatedWith Greyser, Stephen person
associatedWith G.R.I Corp. corporateBody
associatedWith Grolier Inc. corporateBody
associatedWith Habana Cigar Co. corporateBody
associatedWith Haggerty, Edward person
associatedWith Hardin, David K. person
associatedWith Heiskell, Andrew person
associatedWith Helitzer, Melvin person
associatedWith Holiday Universal corporateBody
associatedWith Hollywood Credit Clothing corporateBody
associatedWith Horner, Vivian person
associatedWith H&R Block corporateBody
associatedWith Hudson Pharmuceuticals corporateBody
associatedWith International Advertising Association (1926-1929) corporateBody
associatedWith Irma Shorell corporateBody
associatedWith Itt Continental Banking (Wonderbread) corporateBody
associatedWith J.C. Penney corporateBody
associatedWith John O'Toole person
associatedWith J. Walter Thompson Company. corporateBody
associatedWith Kelly, Stephen person
associatedWith Kendall, Donald person
associatedWith Kent cigarettes corporateBody
associatedWith Kirkpatrick, Miles person
associatedWith Klien Co. corporateBody
associatedWith Knox Gelatin corporateBody
associatedWith Kodax Corp. corporateBody
associatedWith Korvette corporateBody
associatedWith Krugman, Herbert person
associatedWith Lear Siegler corporateBody
associatedWith Lehmann, Donald R. person
associatedWith Lever Brothers corporateBody
associatedWith Libby-Owens corporateBody
associatedWith Light, Larry person
associatedWith Loevinger, Lee person
associatedWith Longines-Wittnauer corporateBody
associatedWith Maneloveg, Herbert person
correspondedWith Manning, Robert, 1919- person
associatedWith Mars, Inc. corporateBody
associatedWith Matsushita corporateBody
associatedWith Mattel corporateBody
associatedWith Mayans, Frank person
associatedWith Mayday Co. corporateBody
associatedWith McCall, David B. person
associatedWith McDonald's corporateBody
associatedWith MCP Feeds corporateBody
associatedWith Medi-Hair corporateBody
associatedWith Mennen corporateBody
associatedWith Merck corporateBody
associatedWith Miller, Donald person
associatedWith Milton Caniff person
associatedWith Morrison, Bruce person
associatedWith Morton Norwich Products corporateBody
associatedWith NAB (National Association of Broadcasters) corporateBody
associatedWith National Association of Broadcasters. corporateBody
associatedWith National Commission on Egg Nutrition corporateBody
associatedWith National Dynamics Corp. corporateBody
associatedWith Neff, Jeanette person
associatedWith New York Jewelry Co. corporateBody
associatedWith N.Y. Research Corp. corporateBody
associatedWith Ocean Spray juice corporateBody
associatedWith Ogilvy, David, 1911-1999. person
associatedWith O'Shaughnessy, James. person
associatedWith O'Toole, John person
associatedWith O'Toole, John E. person
associatedWith Outdoor Advertising Association of America. corporateBody
associatedWith Overholser, Charles person
associatedWith Paver, John person
associatedWith Pay-Less Drug Stores corporateBody
associatedWith Perlmutter, Milton person
associatedWith Pfizer corporateBody
associatedWith Philip Morris corporateBody
associatedWith Plough Inc. corporateBody
associatedWith PoPeil Bros. corporateBody
associatedWith Porter & Pietsch corporateBody
associatedWith Proctor & Gamble corporateBody
associatedWith Quality Brands Associates of America corporateBody
associatedWith Radio Executives Club of New York. corporateBody
associatedWith Ratke corporateBody
associatedWith Readers Digest corporateBody
associatedWith Revco Discount Drugs corporateBody
associatedWith Revere Chemical Corp. corporateBody
associatedWith Reyes, Domingo person
associatedWith Rhodes Pharmacal corporateBody
associatedWith R.J. Reynolds corporateBody
associatedWith Roper, Elmo, 1900-1971 person
associatedWith S.A.M.E corporateBody
associatedWith Sarson, Evelyn person
associatedWith Schwartz, Phillip person
associatedWith Seaman, Alfred J. person
associatedWith Sears corporateBody
associatedWith Sharp Electronic Corp. corporateBody
associatedWith Sharp, William person
associatedWith Shepherd, William person
associatedWith Simon & Shuster corporateBody
associatedWith Skil-Weave corporateBody
associatedWith Skinner, Lloyd E. person
associatedWith S.O.U.P. corporateBody
associatedWith Sperry-Hutchinson corporateBody
associatedWith Spiesel Inc. corporateBody
associatedWith Standard Brands corporateBody
associatedWith Standard Oil corporateBody
associatedWith Sterling Drugs corporateBody
associatedWith STP oil treatments corporateBody
associatedWith St. Regis Paper Co. corporateBody
associatedWith Strickland Co. corporateBody
associatedWith Sugar Association corporateBody
associatedWith Sun Oil Co. corporateBody
associatedWith Swift and Co. corporateBody
associatedWith Tannenbeum, Stanley person
associatedWith Television Bureau of Advertising corporateBody
associatedWith Telex hearing aids corporateBody
associatedWith Testimony (continued) person
associatedWith Thiele, Edward person
associatedWith Thurm, Samuel person
associatedWith Tibbetts, Hubert person
associatedWith Tommorow's Heritage corporateBody
associatedWith Topper Corp. corporateBody
associatedWith Toshiba America corporateBody
associatedWith T.U.B.E. corporateBody
associatedWith Union Carbide Corp. corporateBody
associatedWith United States. Federal Trade Commission. corporateBody
associatedWith Vitamin Education Institute corporateBody
associatedWith Vladimir, Andrew person
associatedWith Volvo corporateBody
associatedWith Wackman, Daniel B. person
associatedWith Wallach, Anne Tolstoi. person
associatedWith Ward, Scott person
associatedWith Warner-Lambert Co corporateBody
associatedWith Wasem's Inc. corporateBody
associatedWith Webber, Gordon person
associatedWith Weil, Gilbert person
associatedWith Weiman Co. corporateBody
associatedWith Weiss, Edward H. (Edward Huhner), 1901-1984. person
associatedWith Whirlpool Corp. corporateBody
associatedWith Williams Co. corporateBody
associatedWith Wolf, Herman. person
associatedWith Yamaha corporateBody
associatedWith Yankelovich, Daniel. person
associatedWith Zales corporateBody
associatedWith Zonite Products corporateBody
Place Name Admin Code Country
United States
United States
Subject
Advertising
Advertising
Advertising agencies
Advertising executives
Advertising law
Advertising, political
Antitrust law
Television advertising
Television advertising and children
Occupation
Activity

Corporate Body

Active 1918

Active 1992

Information

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