Arnold, Maxwell

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Maxwell ("Bud") Arnold was a member of the San Francisco advertising agency, Guild, Basrom & Bonfigli, Inc., that handled the campaign publicity. The firm began in 1948 and in 1965 was bought out by a New York agency. The client for the campaign publicity was the Democratic National Committee. It was the first time television was used in a presidential campaign. Arnold was the principal script writer.

From the description of John F. Kennedy Presidential campaign materials, 1959-1960. (Unknown). WorldCat record id: 122546431

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Active 1959

Active 1960

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