D'Arcy Masius Benton & Bowles

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Advertising and marketing agency.

From the description of D'Arcy Masius Benton & Bowles Archives, 1929-1995 and undated (bulk 1950s-1980s). (Duke University Library). WorldCat record id: 30835677

  • 1985, Nov.: Established by the merger of the Benton & Bowles and D'Arcy-MacManus and Masius advertising agencies; John S. Bowen became Chief Executive Officer; Harold Bay became President
  • 1990: Roy J. Bostock named Chairman and CEO
  • 1929: William B. Benton and Chester W. Bowles opened the first office in New York City
  • 1932: Benton & Bowles incorporated; Atherton W. Hobler became a partner in Benton & Bowles
  • 1936: William B. Benton resigned and sold his interest in the company
  • 1941: Chester W. Bowles resigned and sold his interest in the company; Atherton W. Hobler became President
  • 1941 - 1950 : Hobler served as Chairman of the Board
  • 1948: First television copy writer, Gordon Webber, hired
  • 1950: Hobler became Chairman of the Executive Committee
  • 1958: First international office opened in London
  • 1959: Broadcast Commercial Production department established with Gordon Webber as director
  • 1967: L. T. Steele became Chairman of the Board
  • 1968: Victor G. Bloede became President and Chief Executive Officer
  • 1971: John S. Bowen became President and Chief Executive Officer; Victor G. Bloede became Chairman of the Board; L. T. Steele became Chairman of the Executive committee
  • 1972: Medicus Communications established as a subsidiary company
  • 1979: Manning, Selvage and Lee (public relations firm) acquired
  • 1981: B&B Direct created as partner company
  • 1906: D'Arcy Advertising Company founded by William Cheever D'Arcy
  • 1971: D'Arcy-MacManus International established from merger of D'Arcy Advertising and MacManus, John & Adams
  • 1972: D'Arcy-MacManus International and Masius, Wynne-Williams exchange stock to form D'Arcy-MacManus & Masius (known as Masius & D'Arcy-MacManus in Europe)

From the guide to the D'Arcy Masius Benton & Bowles Archives, 1929-1995 and undated, (Duke University. David M. Rubenstein Rare Book & Manuscript Library)

Archival Resources
Role Title Holding Repository
referencedIn MCI Communications Corporation. Regulatory Affairs (Records of Kenneth A. Cox). Records, 1939-1990 (bulk 1970-1985). Hagley Museum & Library
creatorOf D'Arcy Masius Benton & Bowles. D'Arcy Masius Benton & Bowles Archives, 1929-1995 and undated (bulk 1950s-1980s). Duke University Libraries, Duke University Library; Perkins Library
referencedIn J. Walter Thompson Company. Advertising Vertical Files, 1950-1994 David M. Rubenstein Rare Book & Manuscript Library
creatorOf D'Arcy Masius Benton & Bowles Archives, 1929-1995 and undated David M. Rubenstein Rare Book & Manuscript Library
Role Title Holding Repository
Relation Name
associatedWith Advertising Council corporateBody
associatedWith Allied Chemical corporateBody
associatedWith Allied Chemical Corporation. corporateBody
associatedWith American Association of Advertising Agencies corporateBody
associatedWith American Cancer Society corporateBody
associatedWith American Express corporateBody
associatedWith American Motors corporateBody
associatedWith American Pharmaceutical corporateBody
associatedWith American Safety Razor (ASR) corporateBody
associatedWith AMF, Inc. corporateBody
associatedWith AMK Corporation (United Fruit products) corporateBody
associatedWith Anderson, Clayton and Company corporateBody
associatedWith Angelique and Company corporateBody
associatedWith Ansco corporateBody
associatedWith Arnold Bakers corporateBody
associatedWith Association of American Railroads corporateBody
associatedWith Atherton W. Hobler person
associatedWith Attends corporateBody
associatedWith Avco Corporation. corporateBody
associatedWith AVCO-Crosley Consumer Products corporateBody
associatedWith AVCO Manufacturing Company and its Crosley Division corporateBody
associatedWith AVCO Manufacturing Corp. corporateBody
associatedWith AVCO Manufacturing Corp., Crosley Division corporateBody
associatedWith Avis corporateBody
associatedWith Banco de Brasil corporateBody
associatedWith Beck Shoe Store corporateBody
associatedWith Beech-Nut corporateBody
associatedWith Bellows and Company: See National Distillers Products corporateBody
associatedWith Benton and Bowles corporateBody
associatedWith Benton, Bill person
associatedWith Benton & Bowles. corporateBody
associatedWith Benton, William, 1900-1973. person
associatedWith Best Foods corporateBody
associatedWith Birds Eye frozen foods corporateBody
associatedWith Bituminous Coal Institute corporateBody
associatedWith Bliss corporateBody
associatedWith Block Drug Company corporateBody
associatedWith Bloede, Vic. person
associatedWith Bloede, Victor G. person
associatedWith Bolla Wines (see Jos. Garneau Co.) corporateBody
associatedWith Bonus corporateBody
associatedWith Bonus detergent corporateBody
associatedWith Bostock, Roy person
associatedWith Bounce corporateBody
associatedWith Bowen, Jack person
associatedWith Brim corporateBody
associatedWith Bristol Myers corporateBody
associatedWith Bryton Chemical Company corporateBody
associatedWith Buckeye Division corporateBody
associatedWith Burlington Industries (Klopman Mills) corporateBody
associatedWith Café Pronto corporateBody
associatedWith Caltex Petroleum Corporation corporateBody
associatedWith Calumet baking powder corporateBody
associatedWith Calvert Distillers Corporation corporateBody
associatedWith Camay corporateBody
associatedWith Canada Dry Corporation corporateBody
associatedWith Can Manufacturers Institute corporateBody
associatedWith Carling Brewing Company corporateBody
associatedWith Carnation Instant Breakfast corporateBody
associatedWith Casey, Dick person
associatedWith Cashmere Bouquet corporateBody
associatedWith CBS Records corporateBody
associatedWith Certo and Sure-Jell corporateBody
associatedWith Champion International Corporation corporateBody
associatedWith Charmin corporateBody
associatedWith Chemical Bank/New York Trust Company corporateBody
associatedWith Chipso corporateBody
associatedWith Cigar Institute of America corporateBody
associatedWith Colgate Dental Cream and Powder corporateBody
associatedWith Colgate dental creme and powder corporateBody
associatedWith Colgate-Palmolive Company. corporateBody
associatedWith Colgate-Palmolive-Peet Company corporateBody
associatedWith Collier (?) (Bobby-MacBaby Chain) corporateBody
associatedWith Colonia salt corporateBody
associatedWith Columbia Broadcasting System corporateBody
associatedWith Consolidated Food Corporation corporateBody
associatedWith Continental Airlines corporateBody
associatedWith Continental Baking Company corporateBody
associatedWith Continental Oil Company (CONOCO) corporateBody
associatedWith Crest corporateBody
associatedWith Crosley (see AVCO) corporateBody
associatedWith Crowell-Collier Publishing Company corporateBody
associatedWith Crowell-Collier Publishing Company ( The American Magazine ) corporateBody
associatedWith Crum and Forster corporateBody
associatedWith Dabrowski, Michael person
associatedWith Dana Perfumes corporateBody
associatedWith D'Arcy MacManus Masius. corporateBody
associatedWith Dash detergent corporateBody
associatedWith Dave Williamson person
associatedWith Dawn dish detergent corporateBody
associatedWith Deane, Martha person
associatedWith Dessert Division: Birds Eye Cool Whip Non-Dairy Whipped Topping corporateBody
associatedWith Diamond Crystal salt corporateBody
associatedWith Diamond Match Company corporateBody
associatedWith Digital Equipment Corporation corporateBody
associatedWith DMB&B Worldwide corporateBody
associatedWith Drake Bakeries (Drake's Cakes) corporateBody
associatedWith Dr. Pepper Company corporateBody
associatedWith Drug Development Corporation (Cough-Ex) corporateBody
associatedWith D-Zerta corporateBody
associatedWith Eastern Airlines corporateBody
associatedWith Eckrich (see Peter Eckrich and Sons) corporateBody
associatedWith Ed Dalton corporateBody
associatedWith E. F. Hutton and Co. corporateBody
associatedWith E.F. Hutton and Company corporateBody
associatedWith Emery Worldwide corporateBody
associatedWith Emery Worldwide (Emery Air Freight Corp.) corporateBody
associatedWith Endeavor Publishing Corporation (Win magazine) corporateBody
associatedWith Ende, Dick person
associatedWith E.R. Squibb and Sons corporateBody
associatedWith Fescina, Andy person
associatedWith Fiat Motors of North America corporateBody
associatedWith Fitgers Brewing Company (Fitzger's beer) corporateBody
associatedWith Florida Citrus Commission. corporateBody
associatedWith Fluffo shortening corporateBody
associatedWith Franklin Baker's coconut corporateBody
associatedWith Frank Smith person
associatedWith French Government Tourist Office corporateBody
associatedWith Gaines dog food corporateBody
associatedWith Galloping Gourmet corporateBody
associatedWith Gardner Advertising Company. corporateBody
associatedWith General Aniline and Film Corporation corporateBody
associatedWith General Aniline and Film Corporation (Ansco) corporateBody
associatedWith General Electric corporateBody
associatedWith General Foods corporateBody
associatedWith General Foods Corp. corporateBody
associatedWith General Foods Corporation. corporateBody
associatedWith General Foods (Maxwell House Coffee, Cool Whip) corporateBody
associatedWith Gilbert, A. M. (Gil) person
associatedWith Gillespie, Erica person
associatedWith Gillette corporateBody
associatedWith G. Kreuger Brewing (beer and ale) corporateBody
associatedWith Glass Container Manufacturer's Institute corporateBody
associatedWith GMF Robotics corporateBody
associatedWith GMF Robotics: See also Oversize box OV11 corporateBody
associatedWith Gordon Webber. person
associatedWith Greater New York Fund corporateBody
associatedWith Grove Laboratories (Bromo Quinine) corporateBody
associatedWith Guarascio, Philip person
associatedWith Hamel, Al person
associatedWith Hanes Corporation (L'Erin cosmetics) corporateBody
associatedWith Hardee's Food System corporateBody
associatedWith Harrison, Joel person
associatedWith Harvard College, Harvard Business School corporateBody
associatedWith Hasbro Industries corporateBody
associatedWith H.C. Moores Co. (Pream Instant Coffee Cream) corporateBody
associatedWith Hellmann's Mayonnaise corporateBody
associatedWith Hellman's Mayonnaise corporateBody
associatedWith Heublein Incorporated corporateBody
associatedWith Hidden Magic corporateBody
associatedWith Hobler, Atherton person
associatedWith Hobler, Atherton W. person
associatedWith Hobler, Atherton W., 1890-1974. person
associatedWith Holland-America Cruises corporateBody
associatedWith Horizon corporateBody
associatedWith Hunt Foods and Industries corporateBody
associatedWith Hy-Gain Electronics (CB radio) corporateBody
associatedWith Indonesia (Republic of) corporateBody
associatedWith Interbank Card Association (Signet bank card) corporateBody
associatedWith International Business Machines Corporation. corporateBody
associatedWith International Business Machines (IBM) corporateBody
associatedWith International Silver Company (Rogers silverplate) corporateBody
associatedWith Ivory Snow corporateBody
associatedWith J.C. Eno (United States) Limited corporateBody
associatedWith Jell-O products corporateBody
associatedWith J.H. Westerbeke Corporation corporateBody
associatedWith Jiffy Jelly corporateBody
associatedWith John S. Bowen's person
associatedWith Jos. Schlitz Brewing Company corporateBody
associatedWith J. Walter Thompson Company. person
associatedWith Kane Miller Corporation (Sunnyland) corporateBody
associatedWith Kentile corporateBody
associatedWith Lenox China corporateBody
associatedWith Lentz, Tom person
associatedWith Liggett and Myers Tobacco Company corporateBody
associatedWith Lind, Ray; McKenzie, R. L. person
associatedWith Log Cabin syrup corporateBody
associatedWith Lord & Thomas corporateBody
associatedWith Lorillard Corporation (Kent) corporateBody
associatedWith L. T. Steele person
associatedWith Maliniak, Joel person
associatedWith Manning, Selvage and Lee corporateBody
associatedWith Marine Midland Bank corporateBody
associatedWith Marlow, Steve person
associatedWith Mary Snyder's person
associatedWith Maxwell House corporateBody
associatedWith Maxwell House coffee corporateBody
associatedWith McDermott, Tom person
associatedWith MCI Communications corporateBody
associatedWith MCI Communications Corporation. Regulatory Affairs (Records of Kenneth A. Cox) corporateBody
associatedWith McKesson and Robbins corporateBody
associatedWith Medicus corporateBody
associatedWith Milliken and Company (Visa fabrics) corporateBody
associatedWith M&R Brand Dietetics Laboratories corporateBody
associatedWith Mr. Smith's instant coffee corporateBody
associatedWith Muscular Dystrophy Association corporateBody
associatedWith Mutual of New York corporateBody
associatedWith National Association of Manufacturers corporateBody
associatedWith National Distillers Products corporateBody
associatedWith New York State Citizen's Council on Traffic Safety corporateBody
associatedWith New York World's Fair corporateBody
associatedWith Norman, Red person
associatedWith Norwich-Pharmacal Company corporateBody
associatedWith Nucoa oleomargarine corporateBody
associatedWith Old Hickory (Diplomat) corporateBody
associatedWith Palmolive corporateBody
associatedWith Palmolive Soap corporateBody
associatedWith Pampers corporateBody
associatedWith Parker Pen Company corporateBody
associatedWith Pattison, Pat person
associatedWith P. Ballantine and Sons corporateBody
associatedWith Pert corporateBody
associatedWith Peter Eckrich and Sons Incorporated corporateBody
associatedWith Peter Paul Incorporated corporateBody
associatedWith Philip Morris corporateBody
associatedWith Pin-It corporateBody
associatedWith Pitney Bowes corporateBody
associatedWith Pitney Bowes: See Oversize box OV13 corporateBody
associatedWith Post cereals corporateBody
associatedWith Postum corporateBody
associatedWith Potato Chip/Snack Food Association corporateBody
associatedWith Pour-More coffee extender corporateBody
associatedWith Prell corporateBody
associatedWith Prell shampoo corporateBody
associatedWith Procter & Gamble corporateBody
associatedWith Procter & Gamble Company corporateBody
associatedWith Procter & Gamble Company. corporateBody
associatedWith Procter & Gamble (Ivory Snow, Pampers, Prell, Scope, Tide, Zest) corporateBody
associatedWith Prudential Insurance Company of America corporateBody
associatedWith Quaker Oats Company corporateBody
associatedWith Railway Express Agency corporateBody
associatedWith Redwell, Peter person
associatedWith Rely corporateBody
associatedWith Rely tampons corporateBody
associatedWith Revlon Incorporated corporateBody
associatedWith Richardson-Vick corporateBody
associatedWith Rich, Lee person
associatedWith Ridgeway tea corporateBody
associatedWith Riverview Productions, Inc. corporateBody
associatedWith Rogers, Jim person
associatedWith Salzman, Andrew person
associatedWith Sanka corporateBody
associatedWith Sauce n'Serve corporateBody
associatedWith Savings Bank Association of the State of New York corporateBody
associatedWith Schenley Ind. Incorporated corporateBody
associatedWith Schick corporateBody
associatedWith Schlitz corporateBody
associatedWith Schneeberg, Ed person
associatedWith Schneider, Bill person
associatedWith S.C. Johnson corporateBody
associatedWith S. C. Johnson & Son (Pledge) corporateBody
associatedWith Scofield, Helen person
associatedWith Scope corporateBody
associatedWith Scope mouthwash corporateBody
associatedWith Secret deodorant corporateBody
associatedWith Securities Industries Association corporateBody
associatedWith Showtime/The Movie Channel corporateBody
associatedWith Shulton corporateBody
associatedWith Sidnam, Alan person
associatedWith Simko, George person
associatedWith Smith, Frank person
associatedWith Snider's condiments corporateBody
associatedWith Speer, David person
associatedWith Standard Brands corporateBody
associatedWith Standard Brands (Planters products) corporateBody
associatedWith Standard Milling corporateBody
associatedWith Stardust corporateBody
associatedWith Steele, Ted person
associatedWith Sterling Drug Company (Glenbrook Labs) corporateBody
associatedWith Studebaker-Packard corporateBody
associatedWith Sun Oil Company corporateBody
associatedWith Super Suds corporateBody
associatedWith Super Suds/Klek corporateBody
associatedWith Swans Down flour corporateBody
associatedWith Texaco corporateBody
associatedWith the Colgate-Palmolive-Peet Company corporateBody
associatedWith This Week Magazine corporateBody
associatedWith Tide corporateBody
associatedWith Tide detergent corporateBody
associatedWith Time Incorporated corporateBody
associatedWith Toast'Em Pop-Ups corporateBody
associatedWith Tompkins, Bill person
associatedWith UNICEF corporateBody
associatedWith Unicom Group of Insurance Company corporateBody
associatedWith United Fund of Westchester corporateBody
associatedWith United States Rubber Company corporateBody
associatedWith United States Treasury Department corporateBody
associatedWith Upholstery Leather Group Incorporated corporateBody
associatedWith Velvet Skin lotion corporateBody
associatedWith Vick Chemical Co. (Nyquil) corporateBody
associatedWith Victor G. Bloede person
associatedWith Walter Baker chocolates corporateBody
associatedWith Warner-Lambert Pharmaceutical corporateBody
associatedWith Webber, Gordon person
associatedWith Webber, Gordon. person
associatedWith West End Brewery corporateBody
associatedWith West End Brewery Company (Utica Club beer) corporateBody
associatedWith Western Electric corporateBody
associatedWith Western Electric Co. corporateBody
associatedWith Western Union Telegraph Company corporateBody
associatedWith West Point Pepperell. corporateBody
associatedWith West Point Pepperell (Firm) corporateBody
associatedWith Wheaties, Gold Medal flour corporateBody
associatedWith Whirl corporateBody
associatedWith Whirl vegetable shortening corporateBody
associatedWith White Naptha soap corporateBody
associatedWith Wigwam syrup corporateBody
associatedWith William B. Benton person
associatedWith William R. Baker, Jr. person
associatedWith Winthrop and Ward (Froth Dry Cleaner) corporateBody
associatedWith Wondra corporateBody
associatedWith Yardley of London corporateBody
associatedWith Yuban coffee corporateBody
associatedWith Zest corporateBody
associatedWith Zest Beauty Bar corporateBody
Place Name Admin Code Country
Subject
Advertising executives
Marketing research
Advertising agencies
Advertising
Occupation
Function

Corporate Body

Active 1929

Active 1995

Information

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