D'Arcy Masius Benton & Bowles

Advertising and marketing agency.

From the description of D'Arcy Masius Benton & Bowles Archives, 1929-1995 and undated (bulk 1950s-1980s). (Duke University Library). WorldCat record id: 30835677

• 1985, Nov.: Established by the merger of the Benton & Bowles and D'Arcy-MacManus and Masius advertising agencies; John S. Bowen became Chief Executive Officer; Harold Bay became President
• 1990: Roy J. Bostock named Chairman and CEO

• 1929: William B. Benton and Chester W. Bowles opened the first office in New York City
• 1932: Benton & Bowles incorporated; Atherton W. Hobler became a partner in Benton & Bowles
• 1936: William B. Benton resigned and sold his interest in the company
• 1941: Chester W. Bowles resigned and sold his interest in the company; Atherton W. Hobler became President
• 1941 - 1950 : Hobler served as Chairman of the Board
• 1948: First television copy writer, Gordon Webber, hired
• 1950: Hobler became Chairman of the Executive Committee
• 1958: First international office opened in London
• 1959: Broadcast Commercial Production department established with Gordon Webber as director
• 1967: L. T. Steele became Chairman of the Board
• 1968: Victor G. Bloede became President and Chief Executive Officer
• 1971: John S. Bowen became President and Chief Executive Officer; Victor G. Bloede became Chairman of the Board; L. T. Steele became Chairman of the Executive committee
• 1972: Medicus Communications established as a subsidiary company
• 1979: Manning, Selvage and Lee (public relations firm) acquired
• 1981: B&B Direct created as partner company

• 1906: D'Arcy Advertising Company founded by William Cheever D'Arcy
• 1971: D'Arcy-MacManus International established from merger of D'Arcy Advertising and MacManus, John & Adams
• 1972: D'Arcy-MacManus International and Masius, Wynne-Williams exchange stock to form D'Arcy-MacManus & Masius (known as Masius & D'Arcy-MacManus in Europe)

From the guide to the D'Arcy Masius Benton & Bowles Archives, 1929-1995 and undated, (Duke University. David M. Rubenstein Rare Book & Manuscript Library)