D'Arcy Masius Benton & Bowles

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D'Arcy Masius Benton & Bowles

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D'Arcy Masius Benton & Bowles


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D'Arcy Masius Benton and Bowles

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D'Arcy Masius Benton and Bowles


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D'Arcy Masius Benton & Bowles

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D'Arcy Masius Benton & Bowles


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Masius, Benton & Bowles, D'Arcy Hamburg

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Masius, Benton & Bowles, D'Arcy Hamburg


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Bowles

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Bowles


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DMB & B

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DMB & B


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Benton and Bowles

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Benton and Bowles


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DMB&B

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DMB&B


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DMB & B

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DMB & B


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Masius Benton and Bowles

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Masius Benton and Bowles


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Benton & Bowles, D'Arcy, Masius Hamburg

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Benton & Bowles, D'Arcy, Masius Hamburg


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DMB and B

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DMB and B


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Bowles, D'Arcy, Masius, Benton & Hamburg

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Bowles, D'Arcy, Masius, Benton & Hamburg


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1929

active 1929

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1995

active 1995

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Biographical History

Advertising and marketing agency.

From the description of D'Arcy Masius Benton & Bowles Archives, 1929-1995 and undated (bulk 1950s-1980s). (Duke University Library). WorldCat record id: 30835677 1985, Nov. Established by the merger of the Benton & Bowles and D'Arcy-MacManus and Masius advertising agencies; John S. Bowen became Chief Executive Officer; Harold Bay became President 1990 Roy J. Bostock named Chairman and CEO 1929 William B. Benton and Chester W. Bowles opened the first office in New York City 1932 Benton & Bowles incorporated; Atherton W. Hobler became a partner in Benton & Bowles 1936 William B. Benton resigned and sold his interest in the company 1941 Chester W. Bowles resigned and sold his interest in the company; Atherton W. Hobler became President 1941 1950 Hobler served as Chairman of the Board 1948 First television copy writer, Gordon Webber, hired 1950 Hobler became Chairman of the Executive Committee 1958 First international office opened in London 1959 Broadcast Commercial Production department established with Gordon Webber as director 1967 L. T. Steele became Chairman of the Board 1968 Victor G. Bloede became President and Chief Executive Officer 1971 John S. Bowen became President and Chief Executive Officer; Victor G. Bloede became Chairman of the Board; L. T. Steele became Chairman of the Executive committee 1972 Medicus Communications established as a subsidiary company 1979 Manning, Selvage and Lee (public relations firm) acquired 1981 B&B Direct created as partner company 1906 D'Arcy Advertising Company founded by William Cheever D'Arcy 1971 D'Arcy-MacManus International established from merger of D'Arcy Advertising and MacManus, John & Adams 1972 D'Arcy-MacManus International and Masius, Wynne-Williams exchange stock to form D'Arcy-MacManus & Masius (known as Masius & D'Arcy-MacManus in Europe) From the guide to the D'Arcy Masius Benton & Bowles Archives, 1929-1995 and undated, (Duke University. David M. Rubenstein Rare Book & Manuscript Library)

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External Related CPF

https://viaf.org/viaf/150177361


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https://www.worldcat.org/identities/lccn-n86023306


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https://id.loc.gov/authorities/n86023306


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Advertising


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Advertising agencies


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