Bloede, Victor G.

• 1920 Jan. 31: Born Victor Gustav Bloede, Baltimore, Md.
• 1941: Graduated, University of Maryland
• 1943 - 1945 : Army Air Force, promoted to rank of Captain
• 1950: Copywriter, Benton & Bowles
• 1955: Vice President, Benton & Bowles
• 1968 - 1974 : President and Chief Executive Officer, Benton & Bowles
• 1971 - 1983 : Chairman, Benton & Bowles
• 1973: Chairman, American Association of Advertising Agencies
• 1983: The Full Service Advertising Agency published Retired from Benton & Bowles
• 1999 Feb. 10: Died, Boca Raton, Fla.

Victor Bloede is said to be the first executive from the creative side of the advertising business to become the Chief Executive Officer of a major advertising agency. He is credited with building Maxwell House coffee, Crest toothpaste, Zest soap, Pampers diapers, and Charmin tissue into major brands. Bloede also served on the Board and the Advisory Committee of the Professional Golfers Association (PGA).

From the guide to the Victor G. Bloede Papers, 1952-1983 and undated, (David M. Rubenstein Rare Book & Manuscript Library, Duke University)