ABC Television Network promotional portfolio, 1808-1962.


ABC Television Network. ABC Television Network promotional portfolio, 1808-1962.

ABC Television Network promotional portfolio, 1808-1962.

Collection comprises a portfolio (circa 1962) containing ABC television network promotional cards, each linked to assorted original 19th- and 20th-century printed ephemera. The portfolio was created to encourage advertisers to purchase television commercial time for the 1963-1964 television season. The promotional cards explain the network's plans programming that includes music, drama, public affairs, and advertising; and explain how the ephemeral items included represent each of these areas. Each card is signed by Thomas W. Moore. Ephemera includes a muscial piece, "If I Speak to Thee in Friendship's Name," written by T. Moore, arranged by H.R. Bishop (1838?); an issue of THE DUBLIN UNIVERSITY MAGAZINE (1837 January);" an issue of the NEW YORK COMMERCIAL ADVERTISER newspaper (5 July 1849); two 19th-century advertising trade cards (undated), for Brown's Iron Bitters and Brewster's Safety Rein Holder, accompanied by a modern imitation advertising trade card that promotes ABC; a printed map of Gibraltar (Plate 22 from an unidentified book, circa 1808); and a playbill for "Come of Age," featuring Judith Anderson at Maxine Elliott's Theatre in New York City (5 February 1934). The only item lacking a promotional card is the newspaper issue.

21 items (1.2 lin. ft.)

Related Entities

There are 6 Entities related to this resource.

Bishop, Henry R. (person)

Henry R. Bishop, English composer. He served as musical director of the top theatres in London, including and Covent Garden, King's Theatre and Drury Lane. Throughout his career, Bishop composed, contributed to, or arranged around 130 stage works, and selections from some 70 of them were published. These published volumes contain 48 overtures, 190 airs and ballads, 53 display songs, 73 duets and trios, 150 glees and ensemble pieces, and 340 melodramas, marches, and ballet airs. From ...

John W. Hartman Center for Sales, Advertising & Marketing History (corporateBody)

Moore, Thomas W. (person)

ABC Television Network (corporateBody)

Moore, Thomas, 1779-1852 (person)

Thomas Moore, Irish poet and composer. Moore was a friend and acquaintance of many of the English Romantics, including Lord Byron. He met Mary Shelley in the late 1820s, while researching his biography of Byron. From the description of Thomas Moore manuscript material : 220 items, 1811-1846 (New York Public Library). WorldCat record id: 76835859 Thomas Moore, Irish poet and composer. From the guide to the Thomas Moore manuscript material : 254 items, 1811-1846, (...

Anderson, Judith, 1897-1992 (person)

Actress. From the description of Reminiscences of Judith Anderson: oral history, 1971. (Columbia University In the City of New York). WorldCat record id: 122632281 ...