Foote, Cone & Belding Communications, Inc. Records, 1964-1978 and undated.

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Foote, Cone & Belding Communications, Inc. Records, 1964-1978 and undated.

http://www.worldcat.org/oclc/700942706

The Foote, Cone & Belding Communications, Inc. Records span the years 1964-1978 and consists of focus group studies, television schedules, scripts and photo boards from television commercials. Clients include Armour-Dial, Burger King, Hormel, Interstate Brands (Wonder Bread), Johnson & Johnson, Kraft, Pizza Hut, McDonald's, S.C. Johnson, Sears, Western Electric, and Zenith. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

1400 items (2.0 lin. ft.)

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 8003765

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 12 Entities related to this resource.

Sears, Roebuck and Company

http://n2t.net/ark:/99166/w6mt4j4m (corporateBody)

Sears, Roebuck and Co., commonly known as Sears, is an American chain of department stores founded by Richard Warren Sears and Alvah Curtis Roebuck in 1892, and reincorporated by Richard Sears and Julius Rosenwald in 1906. Formerly based at the Sears Tower in Chicago and currently headquartered in Hoffman Estates, Illinois, the operation began as a mail ordering catalog company and began opening retail locations in 1925. The first location was in Chicago, Illinois. In 2005, the...

John W. Hartman Center for Sales, Advertising & Marketing History

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S.C. Johnson & Son.

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Armour-Dial, inc.

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Hormel Foods Corporation

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Johnson & Johnson Baby Products Company

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Kraft Foods Company

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Western electric company

http://n2t.net/ark:/99166/w6cr9nwr (corporateBody)

The Western Electric Company was a subsidiary of the American Telephone & Telegraph Company. The firm manufactured a wide variety of telephone equipment at its Hawthorne Works in Chicago, Illinois. A notable series of worker efficiency experiments known as the Hawthorne Studies were staged at the plant between 1924 and 1933. From the description of Photograph album, 1925. (Harvard Business School). WorldCat record id: 52815587 From the description of Western Electric Com...

Zenith Electric Company

http://n2t.net/ark:/99166/w6fc0bb8 (corporateBody)

McDonald's Corporation

http://n2t.net/ark:/99166/w68q0tss (corporateBody)

Burger King Corporation

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Foote, Cone & Belding.

http://n2t.net/ark:/99166/w6fv3tvr (corporateBody)

The Foote, Cone & Belding advertising agency (FCB) was formed in 1942 when Albert Lasker sold the Lord & Thomas agency to three of his executives. A pioneer in television advertising, FCB later merged with Draft Direct Worldwide to become Draftfcb, a subsidiary of The Interpublic Group, and one of the largest advertising agencies in the United States. From the description of Foote, Cone & Belding Communications, Inc. Records, 1964-1978 and undated. (Duke University Librar...