Foote, Cone & Belding.
The Foote, Cone & Belding advertising agency (FCB) was formed in 1942 when Albert Lasker sold the Lord & Thomas agency to three of his executives. A pioneer in television advertising, FCB later merged with Draft Direct Worldwide to become Draftfcb, a subsidiary of The Interpublic Group, and one of the largest advertising agencies in the United States.
From the description of Foote, Cone & Belding Communications, Inc. Records, 1964-1978 and undated. (Duke University Library). WorldCat record id: 700942706
Archival Resources
| Role | Title | Holding Repository | |
|---|---|---|---|
| creatorOf | Foote, Cone & Belding. Foote, Cone & Belding Communications, Inc. Records, 1964-1978 and undated. | Duke University Libraries, Duke University Library; Perkins Library |
Bibliographic and Digital Archival Resources
| Role | Title | Holding Repository |
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Filters:
| Relation | Name | |
|---|---|---|
| associatedWith | Armour-Dial, inc. | corporateBody |
| associatedWith | Burger King Corporation. | corporateBody |
| associatedWith | Hormel Foods Corporation. | corporateBody |
| associatedWith | Johnson & Johnson Baby Products Company. | corporateBody |
| associatedWith | John W. Hartman Center for Sales, Advertising & Marketing History. | corporateBody |
| associatedWith | Kraft Foods Company. | corporateBody |
| associatedWith | McDonald's Corporation. | corporateBody |
| associatedWith | S.C. Johnson & Son. | corporateBody |
| associatedWith | Sears, Roebuck and Company. | corporateBody |
| associatedWith | Western Electric Company. | corporateBody |
| associatedWith | Zenith Electric Company. | corporateBody |
| Place Name | Admin Code | Country | |
|---|---|---|---|
| United States |
| Subject |
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| Advertising agencies |
| Advertising agencies |
| Television commercials |
| Occupation |
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| Activity |
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Corporate Body
Active 1964
Active 1978
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