Foote, Cone & Belding.

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The Foote, Cone & Belding advertising agency (FCB) was formed in 1942 when Albert Lasker sold the Lord & Thomas agency to three of his executives. A pioneer in television advertising, FCB later merged with Draft Direct Worldwide to become Draftfcb, a subsidiary of The Interpublic Group, and one of the largest advertising agencies in the United States.

From the description of Foote, Cone & Belding Communications, Inc. Records, 1964-1978 and undated. (Duke University Library). WorldCat record id: 700942706

Archival Resources
Role Title Holding Repository
creatorOf Foote, Cone & Belding. Foote, Cone & Belding Communications, Inc. Records, 1964-1978 and undated. Duke University Libraries, Duke University Library; Perkins Library
Role Title Holding Repository
Relation Name
associatedWith Armour-Dial, inc. corporateBody
associatedWith Burger King Corporation. corporateBody
associatedWith Hormel Foods Corporation. corporateBody
associatedWith Johnson & Johnson Baby Products Company. corporateBody
associatedWith John W. Hartman Center for Sales, Advertising & Marketing History. corporateBody
associatedWith Kraft Foods Company. corporateBody
associatedWith McDonald's Corporation. corporateBody
associatedWith S.C. Johnson & Son. corporateBody
associatedWith Sears, Roebuck and Company. corporateBody
associatedWith Western Electric Company. corporateBody
associatedWith Zenith Electric Company. corporateBody
Place Name Admin Code Country
United States
Advertising agencies
Advertising agencies
Television commercials

Corporate Body

Active 1964

Active 1978

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Ark ID: w6fv3tvr

SNAC ID: 56509574