Lester Wunderman Papers, 1946-2010 and undated.

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Lester Wunderman Papers, 1946-2010 and undated.

http://www.worldcat.org/oclc/698113998

The Lester Wunderman Papers span the years 1946-2010 and include writings, speeches, correspondence, reports, photographs, audiocassettes, videocassettes, 16mm films, and other materials relating to Wunderman's career in direct marketing and direct-mail advertising, his work on Boards of Directors and Trustees, and as a consultant. Included are drafts, proofs and correspondence relating to Wunderman's 1996 book Being Direct: Making Advertising Pay. Advertising agencies represented in the collection include Caspar Pinsker, Maxwell Sackheim, Wunderman Cato Johnson, Wunderman Ricotta & Kline and Young & Rubicam. Also included are correspondence, photographs, negatives and other materials relating to Wunderman's collection of Dogon (Mali) art works, carvings and sculptures, and their use in museum exhibits, catalogs and books on African art. Firms and institutions represented in the collection include American Express, Children's Television Workshop (Sesame Street, Electric Company), Columbia House record club, Ford (including Lincoln-Mercury and Merkur), IBM, Jackson & Perkins mail order nursery, Mitchell Madison Group, Metropolitan Museum of Art (New York, N.Y.), National Observer Correspondence Schools (Famous Artists School, Famous Writers School) and Time, Inc. magazines. Languages present include Spanish, French, Danish, German and Japanese, and have not been translated into English. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

42,000 items (60.0 lin. ft.)

eng,

jpn,

fre,

ger,

spa,

dan,

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 8000119

Duke University Libraries, Duke University Library; Perkins Library

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Wunderman, Lester

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Famous Writers School

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Young & Rubicam.

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American Express Company

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Famous Artists School Westport, Conn

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Columbia House (Firm)

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Jackson & Perkins Co.

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Time, inc.

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