Records of Jeff Gordon advertising campaign, 1992-2000.

ArchivalResource

Records of Jeff Gordon advertising campaign, 1992-2000.

The records of DuPont Performance Coatings' Jeff Gordon campaign consist of advertisements and memorabilia collected by a DuPont employee who followed Jeff Gordon on the NASCAR circuit. They include posters, trading cards, stand-up displays, pictures, a comic book featuring Superman and Jeff Gordon, a Kellogg's Frosted Mini Wheats box with Gordon on the front, and other promotional material for DuPont's line of Performance Coatings for NASCAR, all featuring images of Gordon and his car, #24. The marketing efforts featured DuPont's brand of ChromaLusion Paint, a special finish developed for automobiles.

0.4 linear ft.

Information

SNAC Resource ID: 7938697

Hagley Museum & Library

Related Entities

There are 6 Entities related to this resource.

NASCAR (Association)

http://n2t.net/ark:/99166/w68d507g (corporateBody)

DuPont Automotive Finishes, Inc.

http://n2t.net/ark:/99166/w6rc31dc (corporateBody)

Kellogg Company

http://n2t.net/ark:/99166/w6pp369k (corporateBody)

DuPont Performance Coatings, Inc.

http://n2t.net/ark:/99166/w6cg5ks9 (corporateBody)

Du Pont Performance Coatings, Inc., was created in March 1999 by the merger of DuPont Automotive Finishes, a business unit of E.I. du Pont de Nemours & Company, and Herberts GmbH, the coatings subsidiary of the German chemical firm Hoechst AG. Automotive Finishes had once been part of Du Pont's Automotive Products Dept., and DuPont had a long history in automotive finishes. In 1993, capitalizing on the growing popularity of NASCAR racing, DuPont sponsored famed driver Jeff Gordon, whose #24 ...

Gordon, Jeff, 1971-

http://n2t.net/ark:/99166/w6ks7fj7 (person)

Hendrick Motorsports (Firm)

http://n2t.net/ark:/99166/w6bw3cdz (corporateBody)