Records of Jeff Gordon advertising campaign, 1992-2000.


Records of Jeff Gordon advertising campaign, 1992-2000.

The records of DuPont Performance Coatings' Jeff Gordon campaign consist of advertisements and memorabilia collected by a DuPont employee who followed Jeff Gordon on the NASCAR circuit. They include posters, trading cards, stand-up displays, pictures, a comic book featuring Superman and Jeff Gordon, a Kellogg's Frosted Mini Wheats box with Gordon on the front, and other promotional material for DuPont's line of Performance Coatings for NASCAR, all featuring images of Gordon and his car, #24. The marketing efforts featured DuPont's brand of ChromaLusion Paint, a special finish developed for automobiles.

0.4 linear ft.


SNAC Resource ID: 7938697

Hagley Museum & Library

Related Entities

There are 6 Entities related to this resource.

NASCAR (Association) (corporateBody)

DuPont Automotive Finishes, Inc. (corporateBody)

Kellogg Company (corporateBody)

DuPont Performance Coatings, Inc. (corporateBody)

Du Pont Performance Coatings, Inc., was created in March 1999 by the merger of DuPont Automotive Finishes, a business unit of E.I. du Pont de Nemours & Company, and Herberts GmbH, the coatings subsidiary of the German chemical firm Hoechst AG. Automotive Finishes had once been part of Du Pont's Automotive Products Dept., and DuPont had a long history in automotive finishes. In 1993, capitalizing on the growing popularity of NASCAR racing, DuPont sponsored famed driver Jeff Gordon, whose #24 ...

Gordon, Jeff, 1971- (person)

Hendrick Motorsports (Firm) (corporateBody)