DuPont Performance Coatings, Inc.

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Du Pont Performance Coatings, Inc., was created in March 1999 by the merger of DuPont Automotive Finishes, a business unit of E.I. du Pont de Nemours & Company, and Herberts GmbH, the coatings subsidiary of the German chemical firm Hoechst AG. Automotive Finishes had once been part of Du Pont's Automotive Products Dept., and DuPont had a long history in automotive finishes. In 1993, capitalizing on the growing popularity of NASCAR racing, DuPont sponsored famed driver Jeff Gordon, whose #24 was adorned with the DuPont logo. Gordon and his car became the centerpiece of a DuPont advertising campaign showcasing its automotive finishes.

From the description of Records of Jeff Gordon advertising campaign, 1992-2000. (Hagley Museum & Library). WorldCat record id: 650255202

Archival Resources
Role Title Holding Repository
creatorOf DuPont Performance Coatings, Inc. Records of Jeff Gordon advertising campaign, 1992-2000. Hagley Museum & Library
Role Title Holding Repository
Relation Name
associatedWith DuPont Automotive Finishes, Inc. corporateBody
associatedWith Gordon, Jeff, 1971- person
associatedWith Hendrick Motorsports (Firm) corporateBody
associatedWith Kellogg Company. corporateBody
associatedWith NASCAR (Association) corporateBody
Place Name Admin Code Country
Automobile racing
ChromaLusion paint
Comic books, strips, etc.
Industrial marketing
Superman (fictitious character)

Corporate Body

Active 1992

Active 2000

Related Descriptions


Ark ID: w6cg5ks9

SNAC ID: 46975850