Du Pont Performance Coatings, Inc., was created in March 1999 by the merger of DuPont Automotive Finishes, a business unit of E.I. du Pont de Nemours & Company, and Herberts GmbH, the coatings subsidiary of the German chemical firm Hoechst AG. Automotive Finishes had once been part of Du Pont's Automotive Products Dept., and DuPont had a long history in automotive finishes. In 1993, capitalizing on the growing popularity of NASCAR racing, DuPont sponsored famed driver Jeff Gordon, whose #24 was adorned with the DuPont logo. Gordon and his car became the centerpiece of a DuPont advertising campaign showcasing its automotive finishes.
From the description of Records of Jeff Gordon advertising campaign, 1992-2000. (Hagley Museum & Library). WorldCat record id: 650255202