Evaporated Milk Association collection, 1924-1934 and undated

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Evaporated Milk Association collection, 1924-1934 and undated

The materials include both pamphlets and booklets covering a wide range of themes -- all relating to evaporated milk and targeting potential consumers. Topics include: recipes, both for regular cooking, desserts, and for preparing large quantities of food; studies and articles promoting infant feeding using evaporated milk; plays and activities for children centering on the emergency delivery of evaporated milk rations (among other supplies) to isolated areas; cost breakdowns of evaporated milk versus fresh milk, aimed at budget-conscious families; cartoons describing the delicious flavor of evaporated milk; reprints of medical or scientific journal articles discussing evaporated milk's consumption in impoverished or malnourished communities, or by populations with various diseases; and articles about the history of evaporated milk, its manufacturing process, and general information about evaporated milk as a product. All of these pamphlets date from the pre-World War II period and are aimed at American readers. The collection was originally donated to Duke Libraries by the Evaporated Milk Association between 1929 and 1934.

86 items (0.6 lin. ft.)

Related Entities

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Evaporated Milk Association

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The Evaporated Milk Association, organized by manufacturers in 1923, issued free publications promoting the use of evaporated milk throughout the United States. From the description of Evaporated Milk Association collection, 1924-1934 and undated (Duke University Library). WorldCat record id: 636596305 Evaporated milk was developed over the course of the 19th century to address the need of armed forces in Europe to preserve food for long periods of time. Initial...

John W. Hartman Center for Sales, Advertising & Marketing History

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