Maury Holland papers, 1948-1959 and n.d.

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Maury Holland papers, 1948-1959 and n.d.

http://www.worldcat.org/oclc/58447842

C. Maurice Holland was a vaudevillian and Broadway actor (1920s) who joined JWT in 1936 to direct radio shows, including Kraft Television Theatre, a live anthology drama series on NBC (1948-1958). He died 14 Nov. 1974 in Greenwich, CT. The collection includes scripts for and copies of outgoing memoranda regarding content and format of television programs and advertisements, as well as budget information for selected shows (1958-1959). Programs include Bat Masterson, The Jackie Gleason Show, Kraft Television Theatre, Naked City, and The Price Is Right. Actors represented include Milton Berle and Jackie Gleason. Clients include Kraft, Quaker Oats, Rinso Blue, and the Advertising Council. Also includes copies of outgoing correspondence to script writers, NBC, and the JWT Chicago Office. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

750 items (1.2 lin. ft.)

Duke University Libraries, Duke University Library; Perkins Library

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SNAC Resource ID: 7765561

Duke University Libraries, Duke University Library; Perkins Library

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Founded in NY, 1864. One of the world's oldest and largest advertising firms. The New York Office's Radio and Television Department was responsible for creating and working with radio and television programs to advertise JWT client products. From the description of Maury Holland papers, 1948-1959 and n.d. (Duke University Library). WorldCat record id: 58447842 ...

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Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

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