J. Walter Thompson Company. Radio and Television Dept.

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Founded in NY, 1864. One of the world's oldest and largest advertising firms. The New York Office's Radio and Television Department was responsible for creating and working with radio and television programs to advertise JWT client products.

From the description of Maury Holland papers, 1948-1959 and n.d. (Duke University Library). WorldCat record id: 58447842

Archival Resources
Role Title Holding Repository
creatorOf J. Walter Thompson Company. Radio and Television Dept. Maury Holland papers, 1948-1959 and n.d. Duke University Libraries, Duke University Library; Perkins Library
Role Title Holding Repository
Relation Name
associatedWith Advertising Council. corporateBody
associatedWith Berle, Milton. person
associatedWith Gleason, Jackie, 1916-1987. person
associatedWith Holland, Maury. person
associatedWith John W. Hartman Center for Sales, Advertising & Marketing History. corporateBody
associatedWith J. Walter Thompson Company. corporateBody
associatedWith J. Walter Thompson Company. Chicago Office. corporateBody
associatedWith J. Walter Thompson Company. New York Office. corporateBody
associatedWith Kraft Foods Company. corporateBody
associatedWith Masterson, Bat, 1853-1921. person
associatedWith National Broadcasting Company, inc. corporateBody
associatedWith Quaker Oats Company. corporateBody
Place Name Admin Code Country
United States
Subject
Advertising
Advertising executives
Comedians
Motion picture actors and actresses
Television advertising
Television personalities
Television plays, American
Television programs
Occupation
Activity

Corporate Body

Active 1948

Active 1959

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SNAC ID: 17605949