Gene Federico papers, [ca. 1940]-1998.
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John W. Hartman Center for Sales, Advertising & Marketing History
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Federico, Gene 1918-1999
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Graphic designer and advertising executive noted for pioneering the use of visual puns using text integrated into the pictures of his designs. Worked at Fortune Magazine and several ad agencies; principal of Lord, Geller, Federico, Einstein, an agency founded in 1967. From the description of Gene Federico papers, [ca. 1940]-1998. (Duke University Library). WorldCat record id: 52168722 Graphic designer and advertising executive noted for pioneering the use of visual puns usin...
Lord, Geller, Federico, Einstein.
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