Federico, Gene 1918-1999

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Graphic designer and advertising executive noted for pioneering the use of visual puns using text integrated into the pictures of his designs. Worked at Fortune Magazine and several ad agencies; principal of Lord, Geller, Federico, Einstein, an agency founded in 1967.

From the description of Gene Federico papers, [ca. 1940]-1998. (Duke University Library). WorldCat record id: 52168722

Graphic designer and advertising executive noted for pioneering the use of visual puns using text integrated into the pictures of his designs.

From the description of Gene Federico papers, 1918-2003 and n.d., bulk bulk 1951-1991. (Duke University Library). WorldCat record id: 62902144

Archival Resources
Role Title Holding Repository
creatorOf Federico, Gene, 1918-1999. Gene Federico papers, 1918-2003 and n.d., bulk bulk 1951-1991. Duke University Libraries, Duke University Library; Perkins Library
creatorOf Federico, Gene. Gene Federico papers, [ca. 1940]-1998. Duke University Libraries, Duke University Library; Perkins Library
Role Title Holding Repository
Relation Name
associatedWith Benton & Bowles. corporateBody
associatedWith Brouillard Communications, Inc. corporateBody
associatedWith Christian Dior, Inc. corporateBody
associatedWith Elektra Records (Firm) corporateBody
associatedWith Elizabeth Arden, Inc. corporateBody
associatedWith Goldman, Sachs & Co. corporateBody
associatedWith International Business Machines Corporation. corporateBody
associatedWith John W. Hartman Center for Sales, Advertising & Marketing History. corporateBody
associatedWith L'Aiglon Apparel, Inc. corporateBody
associatedWith Lord, Geller, Federico, Einstein. corporateBody
associatedWith Lord, Geller, Federico, Einstein, Inc. corporateBody
associatedWith Pepperell Manufacturing Company. corporateBody
Place Name Admin Code Country
United States
United States
Subject
Advertising
Advertising
Advertising
Advertising
Advertising agencies
Advertising executives
Advertising layout and typography
Commercial art
Commercial artists
Graphic artists
Graphic arts
Graphic design (Typography)
Occupation
Activity

Person

Birth 1918

Death 1999

Information

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SNAC ID: 74423521