Federico, Gene 1918-1999

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Graphic designer and advertising executive noted for pioneering the use of visual puns using text integrated into the pictures of his designs. Worked at Fortune Magazine and several ad agencies; principal of Lord, Geller, Federico, Einstein, an agency founded in 1967.

From the description of Gene Federico papers, [ca. 1940]-1998. (Duke University Library). WorldCat record id: 52168722

Graphic designer and advertising executive noted for pioneering the use of visual puns using text integrated into the pictures of his designs.

From the description of Gene Federico papers, 1918-2003 and n.d., bulk bulk 1951-1991. (Duke University Library). WorldCat record id: 62902144

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Birth 1918

Death 1999

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Ark ID: w6514xr8

SNAC ID: 74423521