Albert B. Stridsberg Papers, 1955-1976 and n.d.

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Albert B. Stridsberg Papers, 1955-1976 and n.d.

http://www.worldcat.org/oclc/47059728

Collection (3000 items, dated 1955-1979) contains miscellaneous correspondence, memos, reports, speeches, and printed items relating to Stridsberg's career at JWT. Substantive material on the agency's international offices and clients. Contains publications on international marketing of tobacco as well as speeches by Rena Bartos and other officers of the company. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History. (94-111). Addition (23 items, dated 1956-1976 and n.d.) comprises printed material (21 items, 1956-1960) and two 16mm film reels containing TV commercials. Printed material includes issues of a serial, "Motivations" (1956-1957), and other bulletins published by Ernest Dichter's Institute for Motivational Research. There is a "Catalogue of Television Commercials Monitored Off-the-Air for Competitive Research" by U.S. Tele-Service Corporation (1960). Commercials are copies of Coca-Cola campaigns by McCann-Erickson agency (n.d.) and a 1976 reel from Dancer Fitzgerald Sample. (00-444).

3023 items.

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7573976

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 7 Entities related to this resource.

Coca-Cola Company.

http://n2t.net/ark:/99166/w6gz53fs (corporateBody)

The Coca-Cola Company was founded in Atlanta, Ga. in 1886 by John Pemberton. The Star Salesman Kit was part of a program developed to train Coca-Cola route salesmen. From the description of Coca-Cola Company Star Salesman Kit, 1949-1951. (Duke University Library). WorldCat record id: 686792008 The Coca-Cola Company originated as the Pemberton Chemical Company (1886). The Pemberton Chemical Company, which developed and marketed a soft drink named "Coca-Cola," was acquired (18...

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

Stridsberg, Albert B.

http://n2t.net/ark:/99166/w6446sm9 (person)

McCann-Erickson Worldwide

http://n2t.net/ark:/99166/w6576309 (corporateBody)

McCann-Erickson, founded in 1930 from the merger of Alfred Erickson's and Harry McCann's agencies, is one of the largest advertising agencies in the United States. It is part of the Interpublic Group. From the description of McCann-Erickson audiovisual collection, 1980s-1990s. (Duke University Library). WorldCat record id: 698244168 ...

Bartos, Rena

http://n2t.net/ark:/99166/w6bg3zdv (person)

Marketing researcher, advertising executive, and consultant from 1960 to 1998; directed research at the McCann Erickson advertising agency and held the position of Senior Vice President at the J. Walter Thompson Company before forming her own marketing consulting firm, The Rena Bartos Company. From the description of Rena Bartos papers, 1960-1998 and undated bulk 1975-1991. (Duke University Library). WorldCat record id: 72813939 ...

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

Ernest Dichter International, Institut für Motiv- und Marketingforschung.

http://n2t.net/ark:/99166/w6b62cxd (corporateBody)