Jim Brown papers, 1945-1959.


Jim Brown papers, 1945-1959.

Collection contains materials representing the years of Brown's employment with BBDO, and consists of a scrapbook of advertising proofs and a series of proposals relating to BBDO clients' sponsorship of television specials. Included in the scrapbook are proofs for publication in trade magazines, newspapers, movie posters, and comic books, with most of the materials dating from 1945-1946. Companies and products represented include Royal Crown Cola (Cott Beverages), Ethyl Cleaner (Ethyl Corporation), Raleigh Cigarettes, Kool Cigarettes, Continental Can Company and the American Broadcasting Company. The set of proposals date from 1955-1959 and includes BBDO strategies for product placement in advertisements and in the television programs, as well as rate schedules for various marketing tactics. Companies represented include Du Pont, Westclox, Bristol-Myers, General Electric Company and Campbell Soup Company. Television programs to be sponsored include Lassie, The Donna Reed Show, Playhouse 90, and Wonderful Town.

250 items (2.4 lin. ft.)

Related Entities

There are 13 Entities related to this resource.

Brown, Jim, 1912-1999.

http://n2t.net/ark:/99166/w6vt9dzs (person)

R.C. "Jim" Brown served as copy group head of Batten, Barton, Durstine & Osborne (BBDO) during the years 1945-1962. From the description of Jim Brown papers, 1945-1959. (Duke University Library). WorldCat record id: 46719287 ...

Campbell soup company

http://n2t.net/ark:/99166/w6gx8btd (corporateBody)

Originally formed in 1869 as Anderson and Campbell, a partnership canning tomatoes, vegetables, jellies, condiments, and minced meats in Camden, N.J.; 1892, incorporates as Joseph Campbell Preserve Company; renamed Campbell Soup Company in 1922. From the description of Campbell Soup Company photographs and advertisements, 1930-1942. (Unknown). WorldCat record id: 311080180 Originally formed in 1869 as Anderson and Campbell, a partnership canning tomatoes, vegetables, jellies...

Cott Beverages Limited

http://n2t.net/ark:/99166/w6f8473c (corporateBody)

Westclox (Firm)

http://n2t.net/ark:/99166/w6m40q82 (corporateBody)

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

E.I. du Pont de Nemours & Company

http://n2t.net/ark:/99166/w64r1jw9 (corporateBody)

The family firm of E.I. du Pont de Nemours & Company was established in 1802 and during the 19th century it became one of the United States' most important manufacturers of black powder. In 1902 three younger du Pont cousins: T. Coleman, Alfred I., and Pierre S. took over the company and within three years succeeded in bringing 75% of the American explosives industry (which at that time included black powder, dynamite, and smokeless powder) under their control. During the first decade of the...

General Electric Company

http://n2t.net/ark:/99166/w6j42m45 (corporateBody)

Founded 1892. Corporate interests include: Broadcasting; Electric Components; Household Appliances; Lighting Equipment; Motors; Telecommunications; Electromedical Industry. From the description of Technical records. (Unknown). WorldCat record id: 84865339 Founded 1892. From the description of General Electric Company in Camden, N.J., collection, 1878-1989. (Unknown). WorldCat record id: 70979711 Schenectady, NY. From the description of Electr...

Batten, Barton, Durstine & Osborn, Inc.

http://n2t.net/ark:/99166/w6t47nx8 (corporateBody)

Continental Can Company

http://n2t.net/ark:/99166/w6226rrc (corporateBody)

Ethyl Corporation

http://n2t.net/ark:/99166/w6qg2phx (corporateBody)

Tredegar Iron Works, founded in 1836, produced high-quality iron products (weapons, artillery pieces, cannons, cannonballs, and shot, iron plate) during the Civil War. After the war, the company manufactured iron products for railroads and for agricultural uses. From the description of A place in history; the Tredegar Iron Works, 1989. (Unknown). WorldCat record id: 122608773 The Ethyl Corporation, chartered in Delaware in 1924, originated from the research effo...

Bristol-Myers company

http://n2t.net/ark:/99166/w6906sds (corporateBody)

Brown & Williamson

http://n2t.net/ark:/99166/w6vm8x91 (corporateBody)

American broadcasting company

http://n2t.net/ark:/99166/w6k11393 (corporateBody)

In 1972 television reporter and talk show host Geraldo Rivera, then a budding journalist working for WABC-New York's Eyewitness News, conducted a series of investigations at the Willowbrook State School for the Mentally Retarded, on Staten Island. His work resulted in a televised documentary entitled "Willowbrook: The Last Great Disgrace" which exposed the deplorable conditions and the rampant abuse and neglect of the residents. The report won a Peabody Award and led to changes in state law and ...