American Association of Advertising Agencies records, 1918-1998.

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American Association of Advertising Agencies records, 1918-1998.

http://www.worldcat.org/oclc/38247437

Collection includes correspondence, annual corporate and stockholder reports for member agencies, meeting minutes and speeches, biographical summaries, a subject file, and videotapes that document selected activities and functions of the organization. The collection has been compiled from a number of accessions received over time, and so does not represent a comprehensive archive of the AAAA. Certain aspects of AAAA activities, however, are well represented, including the card files that document the professional careers of AAAA members over a 50-year period, and subject files that focus on Federal Trade Commission (FTC), Federal Communications Commission (FCC) and the Food and Drug Administration (FDA) investigations into complaints lodged against advertisers and advertising claims produced in a variety of media, with a particular emphasis on the ways that products were advertised during and in conjunction with children's television programming. Other topics touched on include advertising self-regulation, antitrust issues, advertising laws, and deceptive and ethical practices in marketing and advertising.

67,000 items.

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7401368

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 5 Entities related to this resource.

United States. Federal Trade Commission.

http://n2t.net/ark:/99166/w69p6sbs (corporateBody)

American Association of Advertising Agencies

http://n2t.net/ark:/99166/w6ck2kct (corporateBody)

National trade association founded in 1917 to represent the public advertising agency business. From the description of Records, 1918-1992. (Duke University Library). WorldCat record id: 81999843 From the description of American Association of Advertising Agencies records, 1918-1998. (Duke University Library). WorldCat record id: 38247437 1900 American Advertising Agents' Association ...

Bernbach, William.

http://n2t.net/ark:/99166/w69g5vz7 (person)

Ogilvy, David, 1911-1999

http://n2t.net/ark:/99166/w6bk1msx (person)

Title: 4th Earl of Airlie British Library Archives and Manuscripts Catalogue : Person : Description : ark:/81055/vdc_100000000357.0x000139 Epithet: 4th or 6th Earl of Airlie British Library Archives and Manuscripts Catalogue : Person : Description : ark:/81055/vdc_100000000357.0x000135 Epithet: Colonel; 13th Regt British Library Archives and Manuscripts Catalogue : Person : Description : ark:/81055/vdc_100000000357.0x000136 Epithet: ...

Gallup, George, 1901-1984

http://n2t.net/ark:/99166/w69g5kw1 (person)

Public opinion statistician, pollster; interviewee d. 1984. From the description of Reminiscences of George Horace Gallup : oral history, 1955. (Columbia University In the City of New York). WorldCat record id: 122451948 Statistician and author. From the description of George Horace Gallup papers, 1936-1979 (bulk 1960-1979). (Unknown). WorldCat record id: 78924065 Public opinion statistician, pollster. From the description of Reminiscences of...