Records, 1979-1989.

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Records, 1979-1989.

http://www.worldcat.org/oclc/122405309

The records of DuPont External Affairs are divided into two subgroups that reflect the department's principal functions, advertising and public affairs. The advertising group is further divided into the records of the Corporate Marketing Research Division and of the Accounting Section of the Marketing Communications Division.

19 linear ft.

Hagley Museum & Library

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SNAC Resource ID: 6705469

Hagley Museum & Library

Related Entities

There are 16 Entities related to this resource.

Yankelovich, Skelly and White, inc.

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JRP Marketing Research Services, Inc.

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E.I. du Pont de Nemours & Company. Corporate Marketing Research Division.

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Yankelovich, Clancy, Shulman

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Conoco Inc.

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In the summer of 1981, a four-way bidding war erruptd over the control of Conoco Inc., the world's ninth largest oil company. In the spring, Conoco stockholders had responded favorably to an offer from Dome Petroleum Limited for its Canadian subsidiary, leading large investors to conclude that the company was ripe for a hostile takeover. Edward Jefferson, the new CEO of DuPont, wanted to acquire Conoco as a source of feedstocks to protect the company from oil shocks of t...

Dunlop Tire and Rubber Corporation.

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DuPont External Affairs.

http://n2t.net/ark:/99166/w6nh175d (corporateBody)

The External Affairs Department of E.I. du Pont de Nemours & Company was created on January 1, 1986, by the merger of the Marketing Communications and Public Affairs Departments. The term "External Affairs" had been used earlier in 1979-84, when Charles E. Welch had served as "Vice President--External Affairs & General Counsel" with general supervision of the Legal, Marketing Communications, Public Affairs, and General Services Departments. The department was restyled "Du Po...

National Family Opinion, inc.

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Marketing Research Council of America.

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E.I. du Pont de Nemours & Company. Marketing Communications Division.

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Burke International Research, Inc.

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Batten, Barton, Durstine & Osborn, Inc.

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New England nuclear corporation

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E.I. du Pont de Nemours & Company. Advertising Dept.

http://n2t.net/ark:/99166/w6bp6kqj (corporateBody)

E.I. du Pont de Nemours & Company. Marketing Communications Dept.

http://n2t.net/ark:/99166/w6z09rkn (corporateBody)

NFO Research, Inc.

http://n2t.net/ark:/99166/w6jx4xrn (corporateBody)