J. Walter Thompson Company. Don Johnston Papers, 1964-1996 and undated

Resource Type

ArchivalResource

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Title

J. Walter Thompson Company. Don Johnston Papers, 1964-1996 and undated

Resource Link

http://library.duke.edu/rubenstein/findingaids/jwtjohnstondon/

Abstract

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Don Johnston held many positions at JWT, beginning his career as a trainee in the Detroit mailroom and retiring as CEO and President. The Don Johnston Papers span the years 1964-1996 and document his career in various positions with JWT. The collection includes international and domestic inter-office correspondence, personal and administrative files, management manuals, presentations, speeches, budgets, billings and profit reports, and video-cassettes that relate to planning for JWT projects, committee meetings, marketing research, contracts with clients, management directives, and JWT's corporate mission and philosophy. The papers also touch on Joseph O'Donnell's attempted hostile takeover of the JWT Group, and the purchase of JWT by the WPP Group. Clients represented include: Ford Motor Company, Unilever, Chevron, General Foods, and Uniroyal Tire. Offices represented include: Buenos Aires, Toronto, Chicago, Santiago, Detroit, Paris, Frankfurt, Bombay (Mumbai), London, Tokyo, New York, and Johannesburg.

Extent

17.5 Linear Feet; 12000 Items

Languages

eng,

Holding Repository

David M. Rubenstein Rare Book & Manuscript Library

Information

SNAC Resource ID: 6359733

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