Victor Bloede (1920-1999) was an advertising executive who served as President and Chief Executive Officer (1968-1974), and Chairman (1971-1983), of the Benton & Bowles agency. He retired in 1983. The Victor Bloede Papers span the years 1952-1983, with the bulk spanning 1962-1983, and consist primarily of speeches given during Bloede's tenure as President, then Chairman, of Benton & Bowles (B&B), as well as speeches delivered during 1973 when Bloede served as Chairman of the American Association of Advertising Agencies (AAAA or 4-A's). Also included are a portion of the autobiography of Atherton Hobler, one of the co-founders of B&B, and correspondence relating to the anticommunist newsletter . Topics included in the speeches include corporate finances and budget performance, television commericials, advertising effectiveness, management and business ethics. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History. Counterattack
