Arnold, Maxwell
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Arnold, Maxwell
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Arnold, Maxwell
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Biographical History
Maxwell ("Bud") Arnold was a member of the San Francisco advertising agency, Guild, Basrom & Bonfigli, Inc., that handled the campaign publicity. The firm began in 1948 and in 1965 was bought out by a New York agency. The client for the campaign publicity was the Democratic National Committee. It was the first time television was used in a presidential campaign. Arnold was the principal script writer.
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External Related CPF
https://viaf.org/viaf/65688877
https://www.worldcat.org/identities/lccn-n93105038
https://id.loc.gov/authorities/n93105038
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Advertising
Elections
Presidents
Television advertising
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United States
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<conventionDeclaration><citation>VIAF</citation></conventionDeclaration>