Charles W. Hoyt Company.

Advertising agency originally opened in New Haven, Conn. The agency later moved to New York City.

From the description of Charles W. Hoyt Company records, 1894-1973. (Duke University Library). WorldCat record id: 43738663

• 1862: Born
• 1889 - 1891 : Traveling salesman throughout New England
• 1891 - 1894 : Attended Yale University; graduated with a degree in mechanical engineering
• 1894 - 1899 : Traveling salesman for his father's wholesale company
• 1899 - 1904 : Secretary and treasurer of a large wholesale firm selling to grocery and general store trade
• 1903 - 1928 : Ran a small mail order stationery business, the George B. Woolson Co., selling Woolson Economy Expense Books
• 1904: Became manager of the New Haven branch of Armour and Company
• 1904 - 1909 : General superintendent of the Southern New England Division of Armour and Company
• 1909 Apr.: Opened the Charles W. Hoyt Advertising Agency in New Haven, Conn.
• 1910: Hoyt Agency opened branch office in New York run by C.B. Donovan
• 1913: 1918: Published Scientific Sales Management
• 1913: Traveled with wife Effie Smith Hoyt to Europe
• 1914: Hoyt Family moved to Garden City, N.Y. Hoyt Agency incorporated as Hoyt Service, Inc. Hoyt registered the phrase Planned Advertising and began to sell plans for $1000
• 1916 June: Became Charter member of the New York Sales Managers' Club
• 1923: Hoyt Service, Inc. changed its name to Charles W. Hoyt Company, Inc.
• 1924 July - 1924 Oct. : Traveled with Effie, along with sons Winthrop and Everett Hoyt, to England for the International Meeting of the Advertising Clubs of the World
• 1928 Sept. 16: Killed in a riding accident Winthrop and Everett Red Hoyt took over the agency, with Winthrop as President and Everett as Secretary; Ralph Talley became Chairman of the Board
• 1963 Jan. 23: Effie Smith Hoyt died

• 1900 Dec. 2: Born to Charles W. and Effie Smith Hoyt in New Haven, Conn.
• 1918 - 1922 : Attended Yale University, where he worked on the Yale News
• 1922 - 1924 : Employed with the American Agriculturist
• 1924 - 1925 : Employed with W.S. Crawford, Ltd., advertising agency, London, England
• 1925: Joined the Charles W. Hoyt Company, Inc.
• 1928: Took over the Hoyt Company as president following the death of Charles W. Hoyt
• 1942: Resigned as President of agency to serve in World War II as an intelligence officer with the US Army Air Force
• 1946: Rejoined the Charles W. Hoyt Company, Inc. and was elected Chairman of the Board
• 1949 Feb. 5: Married Lyn Chappel in Darien, Conn.
• 1953 - 1954 : Served as Secretary-Treasurer of the American Association of Advertising Agencies
• 1989 Sept. 9: Died

• 1905: Born to Charles W. and Effie Smith Hoyt in New Haven, Conn.
• 1923 - 1927 : Attended Yale University; graduated with a BA
• 1927: Worked in the Springfield, Mass. office of the Charles W. Hoyt Company, Inc.
• 1928 Sept. 16: Became secretary of the Hoyt Company following the death of Charles W. Hoyt
• 1942: Named President of Charles W. Hoyt Company, Inc.

• 1909 Apr.: The Charles W. Hoyt Advertising Agency opened in New Haven, Conn.
• 1910: Hoyt Agency opened branch office in New York run by C.B. Donovan
• 1914: Hoyt Agency headquarters moved from New Haven, Conn. to New York, N.Y. and agency incorporated as Hoyt Service, Inc. Hoyt registered the phrase Planned Advertising and began to sell plans for $1000
• 1923: Hoyt Service, Inc. changed its name to Charles W. Hoyt Company, Inc.
• 1928 Sept. 16: Following the death of Charles W. Hoyt, Winthrop and Everett Red Hoyt took over the agency, with Winthrop as President and Everett as Secretary; Ralph Talley became Chairman of the Board
• 1929: Agency discontinued selling plans and adopted a more conventional style of advertising
• 1965: Charles W. Hoyt Company, Inc. was sold to Rumrill Agency and became the Rumrill-Hoyt Agency. Later Rumrill-Hoyt was absorbed into the Saatchi and Saatchi and Rowland agency.

From the guide to the Charles W. Hoyt Company Records, 1894-1973 and undated, (bulk 1909-1928), (David M. Rubenstein Rare Book & Manuscript Library, Duke University)