Advertising agency originally opened in New Haven, Conn. The agency later moved to New York City.
From the description of Charles W. Hoyt Company records, 1894-1973. (Duke University Library). WorldCat record id: 437386631862Born18891891Traveling salesman throughout New England18911894Attended Yale University; graduated with a degree in
mechanical engineering18941899Traveling salesman for his father's wholesale
company18991904Secretary and treasurer of a large wholesale firm selling to
grocery and general store trade19031928Ran a small mail order stationery business, the George B.
Woolson Co., selling
Woolson Economy Expense
Books1904Became manager of the New Haven branch of
Armour and Company19041909General superintendent of the Southern New England Division
of
Armour and Company1909 Apr.Opened the
Charles W. Hoyt Advertising Agency in New
Haven, Conn.1910Hoyt Agency opened branch office in New York run by
C.B. Donovan19131918Published
Scientific Sales
Management1913Traveled with wife Effie Smith Hoyt to Europe1914Hoyt Family moved to Garden City, N.Y.Hoyt Agency incorporated as
Hoyt Service, Inc. Hoyt registered the
phrase Planned Advertising and began to sell
plans for $10001916 JuneBecame Charter member of the
New York Sales Managers' Club1923Hoyt Service, Inc. changed its name to
Charles W. Hoyt Company, Inc.1924 July1924 Oct.Traveled with Effie, along with sons Winthrop and Everett
Hoyt, to England for the International Meeting of the
Advertising Clubs of the World1928 Sept. 16Killed in a riding accidentWinthrop and Everett Red
Hoyt took over the agency, with Winthrop as President and Everett as Secretary;
Ralph Talley became Chairman of the Board1963 Jan. 23Effie Smith Hoyt died1900 Dec. 2Born to Charles W. and Effie Smith Hoyt in New Haven,
Conn.19181922Attended Yale University, where he worked on the
Yale
News19221924Employed with the
American
Agriculturist19241925Employed with
W.S. Crawford, Ltd., advertising agency,
London, England1925Joined the Charles W. Hoyt Company, Inc.1928Took over the Hoyt Company as president following the
death of Charles W. Hoyt1942Resigned as President of agency to serve in World War II as
an intelligence officer with the US Army Air Force1946Rejoined the Charles W. Hoyt Company, Inc. and was elected
Chairman of the Board1949 Feb. 5Married Lyn Chappel in Darien, Conn.19531954Served as Secretary-Treasurer of the
American Association of Advertising
Agencies1989 Sept. 9Died1905Born to Charles W. and Effie Smith Hoyt in New Haven,
Conn.19231927Attended Yale University; graduated with a BA1927Worked in the Springfield, Mass. office of the Charles W.
Hoyt Company, Inc. 1928 Sept. 16Became secretary of the Hoyt Company following the death of
Charles W. Hoyt1942Named President of Charles W. Hoyt Company, Inc.1909 Apr.The
Charles W. Hoyt Advertising Agency opened in
New Haven, Conn.1910Hoyt Agency opened branch office in New York run by
C.B. Donovan1914Hoyt Agency headquarters moved from New Haven, Conn. to
New York, N.Y. and agency incorporated as
Hoyt Service, Inc. Hoyt registered the
phrase Planned Advertising and began to sell
plans for $10001923Hoyt Service, Inc. changed its name to
Charles W. Hoyt Company, Inc.1928 Sept. 16Following the death of Charles W. Hoyt, Winthrop and
Everett Red Hoyt took over the agency, with
Winthrop as President and Everett as Secretary; Ralph Talley became Chairman of
the Board1929Agency discontinued selling plans and adopted a more
conventional style of advertising1965Charles W. Hoyt Company, Inc. was sold to Rumrill Agency and
became the
Rumrill-Hoyt Agency. Later Rumrill-Hoyt was
absorbed into the Saatchi and Saatchi and Rowland agency.From the guide to the Charles W. Hoyt Company Records, 1894-1973 and undated, (bulk 1909-1928), (David M. Rubenstein Rare Book & Manuscript Library, Duke University)