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J. Walter Thompson Company. Information Center Records, 1890s-1987

Title: J. Walter Thompson Company. Information Center Records, 1890s-1987

ArchivalResource: 19.5 Linear Feet; ca. 9,500 Items

http://library.duke.edu/rubenstein/findingaids/jwtinfocent/ View

J. Walter Thompson Company. Account Files, 1885-2008 and undated, bulk 1920-1995

Title: J. Walter Thompson Company.Account Files, 1885-2008 and undated,bulk 1920-1995

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT Account Files spans the years 1885-2007, with the bulk of materials covering 1920-1995. It is an artificially-created collection of information about client accounts held by the JWT and provides information about JWT's management of its advertising campaigns. Additionally, the files document deliberations about such topics as media selection; markets and marketing; and target audience for individual advertising campaigns. The bulk of the materials, especially the older records, document clients managed by JWT's New York Office, but the work of other offices is also represented, including: Atlanta Office (Marine Corps); Chicago Office (Oscar Mayer, Kraft); Detroit Office (Ford); and San Francisco Office (Sprint). The collection includes account histories; research reports; memoranda; correspondence; printed material; clippings; brochures and pamphlets; product labels and packaging designs; original artwork and advertising proofs; slides; photographs; audiocassettes and videocassettes. Clients represented include Eastman Kodak; Ford; Ford Dealer Association; R.T. French; General Cigar; Hamm's beer; Handy Andy; International Banana Association; IBM; Kellogg; Kraft; Quaker Oats; U.S. Marine Corps; US Sprint; Warner Lambert; White Castle; and the 1964 World's Fair. More limited materials are available for other significant JWT clients, including: Burger King; Champion Spark Plug; Domino's Pizza; Lever Brothers; Northern Telecom; Oscar Mayer; Rolex; Standard Brands; and Scott Paper. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

ArchivalResource: 400 Linear Feet; 280000Items

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J. Walter Thompson Company. Norman H. Strouse Papers, 1852-1990 and undated

Title: J. Walter Thompson Company. Norman H. Strouse Papers, 1852-1990 and undated

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Norman Hulbert Strouse served as Chairman and Chief Executive Officer of JWT during the 1960s. He was also a noted bibliophile and private publisher. The papers of Norman H. Strouse span the years 1852 to 1990, with the bulk of material dating from the 1950s to the 1960s. Records consist of correspondence, office files and memoranda, reports, writings and speeches, charts, client presentations, notes and notebooks, publications, clippings, photographs, and scrapbooks. The collection primarily documents Strouse's work in the JWT Detroit Office; other files touch on corporate administration for the entire company; company history; and public relations. Major clients include Ford, Kraft foods, and Scott paper products. The collection also partially documents Strouse's interests as a bibliophile: book collecting; the works of Robert Louis Stevenson; and his involvement with Silverado Press.

ArchivalResource: 17.3 Linear Feet; 13000 Items

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