Account files collection, 1885-1987 and undated, bulk 1920-1979.

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Account files collection, 1885-1987 and undated, bulk 1920-1979.

http://www.worldcat.org/oclc/492345914

An artificially-created collection of information about client accounts held by the J. Walter Thompson Company (JWT) and provides information about JWT's management of its advertising campaigns. The collection includes account histories, research reports, memoranda, correspondence, printed material, clippings, brochures and pamphlets, product labels and packaging designs. Additionally, the files document deliberations about such topics as media selection, markets, and target audience for individual advertising campaigns. Typically, client case histories begin by describing in brief the client's own corporate or organizational history, its product(s), and its marketing efforts prior to engaging JWT's services. There follows, in most cases, a discussion of JWT's advertising campaigns for that client, along with the rationale behind the various marketing strategies employed and sales figures for evaluating their success. The largest account files are those relating to Chesebrough-Pond's, Inc.; the General Cigar Company; the Andrew Jergens Company; Oneida Limited; Pan American World Airways; Standard Brands, Inc.; and the United States Playing Card Company. The collection was compiled from a number of sources over an extended period of time. Several JWT employees were involved in the files' creation, including Henry Miner, Howard Henderson, John Monsarrat, and William C. McKeehan. Most of the accounts represented in the collection were serviced by JWT's New York office, but the files also include some documents from accounts held at other U.S. offices. The collection is incomplete in that it does not contain files for all JWT accounts past or present, and the amount of information about some clients is very limited. Arranged alphabetically by client; then by record type as appropriate (account history, correspondence, memoranda, reports, or printed material). The company names used in the container list are the last names by which the companies were known while clients of JWT.

4000 items (8.4 lin. ft.)

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7603537

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 15 Entities related to this resource.

Standard Brands Incorporated

http://n2t.net/ark:/99166/w61p2106 (corporateBody)

Chesebrough-Pond's

http://n2t.net/ark:/99166/w68963pw (corporateBody)

U.S. Playing Card Co.

http://n2t.net/ark:/99166/w6vn17qt (corporateBody)

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

Smith, Rae H.

http://n2t.net/ark:/99166/w6g20g9p (person)

Monsarrat, John, 1912-1995

http://n2t.net/ark:/99166/w67s8c2d (person)

Miner, Henry C., Jr.

http://n2t.net/ark:/99166/w6gx8t1w (person)

J. Walter Thompson Company. New York Office.

http://n2t.net/ark:/99166/w6n36svr (corporateBody)

General Cigar Company (Philadelphia, Pa.)

http://n2t.net/ark:/99166/w6np7t23 (corporateBody)

Henderson, Howard

http://n2t.net/ark:/99166/w65q9bsg (person)

Oneida, ltd.

http://n2t.net/ark:/99166/w64n36vf (corporateBody)

The Oneida Community, founded by John Humphrey Noyes (1811-1885) and his followers, was a religious utopian community practicing Perfectionism from 1848 to 1880 in Oneida, N.Y., with branch communities in other locations. When the Oneida Community dissolved in 1880, its business interests were organized as a joint stock company known as Oneida Community Ltd. Its primary business was manufacturing silverware. In 1935 the name was changed to Oneida Ltd. From the description of Oneida L...

Andrew Jergens Company (Cincinnati, Ohio)

http://n2t.net/ark:/99166/w6258f3x (corporateBody)

McKeehan, William C.

http://n2t.net/ark:/99166/w65474m4 (person)

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

Pan American World Airways, Inc.

http://n2t.net/ark:/99166/w6bw4c2v (corporateBody)