J. Walter Thompson Company. Norman H. Strouse Papers, 1852-1990 and undated

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J. Walter Thompson Company. Norman H. Strouse Papers, 1852-1990 and undated

http://library.duke.edu/rubenstein/findingaids/jwtstrouse/

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Norman Hulbert Strouse served as Chairman and Chief Executive Officer of JWT during the 1960s. He was also a noted bibliophile and private publisher. The papers of Norman H. Strouse span the years 1852 to 1990, with the bulk of material dating from the 1950s to the 1960s. Records consist of correspondence, office files and memoranda, reports, writings and speeches, charts, client presentations, notes and notebooks, publications, clippings, photographs, and scrapbooks. The collection primarily documents Strouse's work in the JWT Detroit Office; other files touch on corporate administration for the entire company; company history; and public relations. Major clients include Ford, Kraft foods, and Scott paper products. The collection also partially documents Strouse's interests as a bibliophile: book collecting; the works of Robert Louis Stevenson; and his involvement with Silverado Press.

17.3 Linear Feet; 13000 Items

eng,

David M. Rubenstein Rare Book & Manuscript Library

Information

SNAC Resource ID: 6359765

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