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National Broadcasting Company. Records, 1921-2000.

Title: Records, 1921-2000.

Selected records of the nation's oldest broadcasting network, which was founded in 1926 as a programming service and which continues to operate as a subsidiary of RCA. The collection is arranged into three groups: integrated central files, primarily 1926-1942; more recent functionally-arranged office files; and a library of scripts and recordings. The central files contain correspondence, primarily with individuals and organizations outside NBC; internal exchanges between departments, affiliates, and owned and operated stations; and files on the early development of television. Many subjects are treated including programming; relations with sponsors, advertising agencies, radio personalities and foreign broadcasters; governmental regulation; competition with CBS; and news, educational, and religious broadcasting. Office files relate to the Advisory Council, which reviewed network policy and standards; several corporate-level executives; and the public relations, corporate relations, operations, public affairs, radio, television, and owned-and-operated stations and spot sales divisions. Corporate executives represented include John F. Royal, vice-president for programming, international relations, and television during the 1930s and 1940s, and Niles Trammell and Sylvester L. Weaver, Jr., each of whom was president and chairman of the board. Several other executives who rose to prominence are represented by papers filed with the departments with which they were affiliated. Public relations records include papers of William F. Brooks, vice-president in charge; Richard A.R. Pinkham, vice-president for advertising; and Sidney H. Eiges, vice-president for press and publicity; and records generated in the advertising, continuity acceptance, and press and publicity subdivisions. Topics treated include audience, broadcast, and station promotion; newspaper and magazine advertising; censorship; and relations with advertising agencies and affiliates. Numerous advertising kits and samples of publicity materials are included. Corporate relations files consist chiefly of information on various studies and reports on television audience characteristics and sales effectiveness prepared or commissioned by the research and planning section of the division. The processed portion is summarized above and is described in the register. Additional accessions are described below.

ArchivalResource: disc recordings,695 photographs, and14 negatives.

http://www.worldcat.org/oclc/173692725 View