Records, 1921-2000.

Resource Type

ArchivalResource

Display Entry

National Broadcasting Company. Records, 1921-2000.

Title

Records, 1921-2000.

Resource Link

http://www.worldcat.org/oclc/173692725

Abstract

Selected records of the nation's oldest broadcasting network, which was founded in 1926 as a programming service and which continues to operate as a subsidiary of RCA. The collection is arranged into three groups: integrated central files, primarily 1926-1942; more recent functionally-arranged office files; and a library of scripts and recordings. The central files contain correspondence, primarily with individuals and organizations outside NBC; internal exchanges between departments, affiliates, and owned and operated stations; and files on the early development of television. Many subjects are treated including programming; relations with sponsors, advertising agencies, radio personalities and foreign broadcasters; governmental regulation; competition with CBS; and news, educational, and religious broadcasting. Office files relate to the Advisory Council, which reviewed network policy and standards; several corporate-level executives; and the public relations, corporate relations, operations, public affairs, radio, television, and owned-and-operated stations and spot sales divisions. Corporate executives represented include John F. Royal, vice-president for programming, international relations, and television during the 1930s and 1940s, and Niles Trammell and Sylvester L. Weaver, Jr., each of whom was president and chairman of the board. Several other executives who rose to prominence are represented by papers filed with the departments with which they were affiliated. Public relations records include papers of William F. Brooks, vice-president in charge; Richard A.R. Pinkham, vice-president for advertising; and Sidney H. Eiges, vice-president for press and publicity; and records generated in the advertising, continuity acceptance, and press and publicity subdivisions. Topics treated include audience, broadcast, and station promotion; newspaper and magazine advertising; censorship; and relations with advertising agencies and affiliates. Numerous advertising kits and samples of publicity materials are included. Corporate relations files consist chiefly of information on various studies and reports on television audience characteristics and sales effectiveness prepared or commissioned by the research and planning section of the division. The processed portion is summarized above and is described in the register. Additional accessions are described below.

Extent

disc recordings,695 photographs, and14 negatives.

Holding Repository

Wisconsin Historical Society, Newspaper Project

Information

SNAC Resource ID: 6923061

Wisconsin Historical Society, Newspaper Project

Related Entities

There are 45 Entities related to this resource.

National Broadcasting Company

http://n2t.net/ark:/99166/w6xb32w8 (corporateBody)

The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network owned by Comcast. The network is headquartered at 30 Rockefeller Plaza in New York City, with additional major offices near Los Angeles (at 10 Universal City Plaza), and Chicago (at the NBC Tower). NBC is one of the Big Three television networks, and is sometimes referred to as the "Peacock Network", in reference to its stylized peacock logo, introduced in 1956 to promote the...

Madden, Edward H.

http://n2t.net/ark:/99166/w6np4d20 (person)

Herbert, John E. (John Emery), 1929-

http://n2t.net/ark:/99166/w6k09cx5 (person)

Epithet: of the Leeds Forge Company British Library Archives and Manuscripts Catalogue : Person : Description : ark:/81055/vdc_100000000447.0x0000c6 Adjutant in the Massachusetts Colonial Regiment. John Herbert was the maternal grandfather of Col. Chauncey Pratt of Covert, Seneca County, N.Y. From the description of John Herbert daybook, 1759. (Cornell University Library). WorldCat record id: 63935440 ...

Mills, Ted

http://n2t.net/ark:/99166/w6g15zdc (person)

Benét, Stephen Vincent, 1898-1943

http://n2t.net/ark:/99166/w60v8d7k (person)

Stephen Vincent Beńet was born July 22, 1898, in Bethlehem, Pennsylvania, into a military family. His father had a wide appreciation for literature, and Beńet's siblings, William Rose and Laura, also becmae writers. Beńet attended Yale University where he published two collections of poetry, Five Men and Pompey (1915), The Drug-Shop (1917). His studies were interrupted by a year of civilian military service; he worked as a cipher-clerk in the same department as James Thurber. He graduated fro...

Brinkley, David.

http://n2t.net/ark:/99166/w6k35t0z (person)

Culbertson, Dorothy.

http://n2t.net/ark:/99166/w65t5v0w (person)

Ann, Doris

http://n2t.net/ark:/99166/w63t9th3 (person)

Strotz, Sidney N.

http://n2t.net/ark:/99166/w6p57whw (person)

Taylor, Davidson

http://n2t.net/ark:/99166/w6pg2vs8 (person)

Frankel, Eliot.

http://n2t.net/ark:/99166/w6vh7x7q (person)

Cott, Ted

http://n2t.net/ark:/99166/w66d82rj (person)

Brooks, William, active 1631?-1640

http://n2t.net/ark:/99166/w6bs119p (person)

Royal, John F.

http://n2t.net/ark:/99166/w6qg11tq (person)

Epithet: Vice-President of the National Broadcasting Co of America British Library Archives and Manuscripts Catalogue : Person : Description : ark:/81055/vdc_100000000295.0x0000b3 ...

Barry, Charles A., 1830-1892

http://n2t.net/ark:/99166/w6x94k6j (person)

Fineshriber, William H.

http://n2t.net/ark:/99166/w62v4qh0 (person)

Frank, Reuven, Rabbi

http://n2t.net/ark:/99166/w62v4q25 (person)

Trammell, Niles, Mrs.

http://n2t.net/ark:/99166/w6gj1rzq (person)

WMAQ (Radio and television stations: Chicago, Ill.)

http://n2t.net/ark:/99166/w6kq3s91 (corporateBody)

Shea, Hamilton.

http://n2t.net/ark:/99166/w66m5fwt (person)

Ameche, Don

http://n2t.net/ark:/99166/w60k332z (person)

Arnold, Wade.

http://n2t.net/ark:/99166/w6m06d7s (person)

Pinkham, Richard A. R. (Richard Alden Ray), 1914-1997

http://n2t.net/ark:/99166/w6qv5v8s (person)

Dann, Michael H.

http://n2t.net/ark:/99166/w6gt7w36 (person)

Gitlin, Irving, -1967

http://n2t.net/ark:/99166/w67108ck (person)

Radio corporation of America

http://n2t.net/ark:/99166/w61g4fxz (corporateBody)

Corwin, Emil.

http://n2t.net/ark:/99166/w6pv9ws4 (person)

WNBC (Radio and television stations: New York, N.Y.)

http://n2t.net/ark:/99166/w6k41jf9 (corporateBody)

Gaines, John

http://n2t.net/ark:/99166/w6bp29wz (person)

Menser, Clarence N.

http://n2t.net/ark:/99166/w622536z (person)

Scott, Walter Dill, 1869-1955

http://n2t.net/ark:/99166/w6zs3t83 (person)

Professor of Psychology and President of Northwestern University (1920-1939). Scott's academic training and research interests were advertising and psychological testing. During World War I, he was involved in a project coordinated by the United States Army to test officers and enlisted men for aptitutes and character traits. As NU's president, Scott oversaw the construction of its Chicago Campus to house the Law, Medical, and Business Schools, as well as numerous building projects on the Evanst...

Stern, Bill, 1907-1971

http://n2t.net/ark:/99166/w6wd682h (person)

Weaver, Sylvester

http://n2t.net/ark:/99166/w6fv0tmg (person)

Huntley, Chet, 1911-1974

http://n2t.net/ark:/99166/w6g44rks (person)

Montana native and television newscaster. From the description of Chet Huntley press conference, 1970 Feb. 16. (Montana Historical Society Library). WorldCat record id: 70962881 Chester ("Chet") Robert Huntley was a broadcast journalist best known for his work on NBCs top-rated news show, the "Huntley/Brinkley Report." Born December 10, 1911, in Caldwell, Montana, he began his career in radio, eventually serving three national networks as a newsman, analyst, and commentator...

Records, 1921-2000.

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