Compare Constellations

J. Walter Thompson Company. Account Files, 1885-2008 and undated, bulk 1920-1995

Title: J. Walter Thompson Company.Account Files, 1885-2008 and undated,bulk 1920-1995

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT Account Files spans the years 1885-2007, with the bulk of materials covering 1920-1995. It is an artificially-created collection of information about client accounts held by the JWT and provides information about JWT's management of its advertising campaigns. Additionally, the files document deliberations about such topics as media selection; markets and marketing; and target audience for individual advertising campaigns. The bulk of the materials, especially the older records, document clients managed by JWT's New York Office, but the work of other offices is also represented, including: Atlanta Office (Marine Corps); Chicago Office (Oscar Mayer, Kraft); Detroit Office (Ford); and San Francisco Office (Sprint). The collection includes account histories; research reports; memoranda; correspondence; printed material; clippings; brochures and pamphlets; product labels and packaging designs; original artwork and advertising proofs; slides; photographs; audiocassettes and videocassettes. Clients represented include Eastman Kodak; Ford; Ford Dealer Association; R.T. French; General Cigar; Hamm's beer; Handy Andy; International Banana Association; IBM; Kellogg; Kraft; Quaker Oats; U.S. Marine Corps; US Sprint; Warner Lambert; White Castle; and the 1964 World's Fair. More limited materials are available for other significant JWT clients, including: Burger King; Champion Spark Plug; Domino's Pizza; Lever Brothers; Northern Telecom; Oscar Mayer; Rolex; Standard Brands; and Scott Paper. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

ArchivalResource: 400 Linear Feet; 280000Items

http://library.duke.edu/rubenstein/findingaids/jwtaccountfiles/ View

California Dairy Industry History Collection, 1856-1986 (bulk 1953-1978)

Title: California Dairy Industry HistoryCollection 1856-1986 (bulk1953-1978)

The California Dairy Industry History Collectioncontains documentary items extracted from a large assemblage of materialscollected for use at an anticipated California Dairy Museum. Between 1976 and1981 California State Parks, in cooperation with the California Dairy Museumand Educational Foundation (CDMEF), participated in a joint venture to create amuseum at Wilder Ranch State Park in Santa Cruz County. The museum was intendedto showcase the contributions of the dairy industry to the social and economicdevelopment of California. In 1976 the CDMEF donated its collection of dairymachinery, equipment, and archival materials to the California State Parks. Thefoundation also established an advisory committee to assist California StateParks in managing the collection and in locating and acquiring additionalmaterials for the proposed museum. In 1981 the State Parks Commission voted notto fund the museum, and the collection went into storage—first at Wilder RanchState Park and then at the State Museum Resources Center in West Sacramento.The archival collection described in this guide covers the period of 1856 to1986 with the bulk of the material dating from 1930 to 1978..

ArchivalResource: 38.7 cubic feet in 52 boxes and 34.75cubic feet of bound volumes.

http://www.oac.cdlib.org/ark:/13030/kt0d5nc666 View