Apple Computer, Inc

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Steve Jobs contacted the donor, Mike Rose, who at the time (1976) was part of a small ad agency in Los Altos. Jobs wanted an estimate for design and print production of the first Apple-1 operation manual. Because Jobs did not want to spend anything on the job, the ad agency sent him on to a typesetter who also did pasteup, and he completed the piece.

From the description of Apple Computer original advertising file, 1976. (Unknown). WorldCat record id: 122560698

Apple Computer, Inc. was incorporated on January 3, 1977. Apple Computer, Inc., ignited the personal computer revolution in the 1970s with the Apple II, and reinvented the personal computer in the 1980s with the Macintosh, of which it had sold more 30 million systems as of the end of 1998.

Apple's original mission as articulated by its co-founder Steven Jobs was to bring the best personal computing products and support to students, educators, designers, scientists, engineers, business persons and consumers in over 140 countries around the world.

In 1998, Apple Computer, Inc. maintained Research & Development sites in Cork, Ireland; Cupertino, California; Tokyo, Japan; and Zhuhai, China. Apple owned manufacturing facilities in the United States, Ireland, and Singapore. Distribution facilities are located in the United States, Europe, Canada, Australia, Singapore, and Japan.

From the description of Apple Computer, Inc. records, 1977-1998. (Unknown). WorldCat record id: 122369510

Historical Note

Apple Computer, Inc. was incorporated on January 3, 1977. Apple Computer, Inc., ignited the personal computer revolution in the 1970s with the Apple II, and reinvented the personal computer in the 1980s with the Macintosh, of which it had sold more 30 million systems as of the end of 1998. Apple's original mission as articulated by its co-founder Steven Jobs was to bring the best personal computing products and support to students, educators, designers, scientists, engineers, business persons and consumers in over 140 countries around the world. In 1998, Apple Computer, Inc. maintained Research & Development sites in Cork, Ireland; Cupertino, California; Tokyo, Japan; and Zhuhai, China. Apple owned manufacturing facilities in the United States, Ireland, and Singapore. Distribution facilities are located in the United States, Europe, Canada, Australia, Singapore, and Japan.

  • 1976: Steve Job and Steve Wozniak create the Apple computer, which is just a circuit board and does not come with a case, keyboard, mouse or monitor. Venture capitalist "Mike" Markkula invests $91,000 in the new company.
  • 1977: The Apple II released. First personal computer with a plastic case and color graphics.
  • 1978: Storage peripheral on Apple II changed from cassette to disk drive.
  • 1979: Apple II+ released.
  • 1980: Apple III released. Apple has several thousand employees, no domestic unions and goes public at $22/share.
  • 1981: Problems with Apple III lead the company to temporarily halt production. Forty employees are laid off. Wozniak and girlfriend injured in a plane crash. Jobs becomes chairman, "Apple Values" drafted. IBM releases its first PC.
  • 1983: Apple III+, Apple IIe and Lisa released. Lisa was the first graphical-interface computer available to the public. Lisa also comes with a mouse and a 3.5 inch disk drive. John Sculley leaves PepsiCola to run Apple. Over 200 Apple employees have become millionaires since 1980. Apple is the youngest company to enter the Fortune 500.
  • 1984: Apple IIc, Lisa 2 and Macintosh are released. The classic "1984" commercial runs during the Superbowl.
  • 1985: Lisa and Apple III discontinued. Lisa 2 re-released as Mac XL. Jobs resigns, Apple lays off 1200 employees and begins to look into Microsoft's GUI development after the release of Windows 1.01.
  • 1986: Apple IIgs, enhanced Apple IIc and MacPlus released. Apple achieves Fortune 200 classification.
  • 1987: Mac SE and Mac II released. Hypercard added to operating system.
  • 1988: Apple IIc+ and Mac IIx released. Apple has over 9000 employees worldwide and is doing business in 85 countries. Jobs' new project NeXT is released.
  • 1989: Mac SE/30, Mac IIcx, Mac portable and Mac IIci released. Excess Lisa computers buried in a Utah landfill.
  • 1990: Mac IIfx, Mac Classic, Mac LC and Mac IIsi released. IBM released Windows 3.0.
  • 1991: Classic II (later sold as Performa 200), Quadra 700, Quadra 900 and PowerBook 170 released.
  • 1992: Mac IIvx (Performa 600 and 600CD), Mac IIvi, Quadra 950 and PowerBook 160 released.
  • 1993: Color Classic, Color Classic II, LC III, LC III+, LC 475/ Quadra 605, LC 520, Quadra 610, Quadra 650, Quadra 800, Workgroup Server 80, PowerBook 165, PowerBook 5300 and Newton released. Scully leaves and Michael Spindler becomes CEO of Apple. NeXT computers are discontinued.
  • 1994: LC 550, Quadra 630, PowerMac 6100 and various Performas released.
  • 1995: Various PowerMacs, various Performas and Duo 2300c released. Apple has $1 billion in backorders. Windows 95 released.
  • 1996: Various PowerMacs and Performas released. Spindler resigns and Gil Amelio becomes chairman. Apple buys NeXT and Jobs returns to work at Apple.
  • 1997: Various PowerMacs and PowerBooks released. Amelio resigns. Jobs becomes "interim" CEO and crafts an alliance with Microsoft. Newton cancelled.
  • 1998: iMac released. Apple begins to be profitable again.

From the guide to the Apple Computer, Inc. Records, 1977-1998, (Stanford University. Libraries. Dept. of Special Collections and University Archives.)

Archival Resources
Role Title Holding Repository
referencedIn Brigham Young University. Computer Services. Willard Gardner papers, 1962-1990. Brigham Young University, Harold B. Lee Library
referencedIn Wharton School. Industrial Research Unit. Records, 1941-2001 (bulk, 1968-1988). Hagley Museum & Library
referencedIn Cohen, Raines,. Raines Cohen papers and T-shirt collection, circa 1985-1995. Stanford University. Department of Special Collections and University Archives
referencedIn Cain, Dono R. Apple Computer, Inc. and Chartmasters, Inc. marketing slides, 1985-1990. Stanford University. Department of Special Collections and University Archives
referencedIn American Institute of Architects Santa Clara Valley Collection, 1946-2008, (1953-2004) History San Jose
referencedIn Washington Apple Pi. Washington Apple Pi collection of Apple II user group newsletters and publications, circa 1977-1999. Stanford University. Department of Special Collections and University Archives
referencedIn The Fastest Game in Town United States. National Archives and Records Administration
referencedIn Stanford Macintosh Users' Group. Newsletter, 1985-1989. Stanford University. Department of Special Collections and University Archives
referencedIn Silicon Valley ephemera collection, 1976- Stanford University. Libraries. Dept. of Special Collections and University Archives.
creatorOf Apple Computer, Inc. Records, 1977-1998 Stanford University. Libraries. Dept. of Special Collections and University Archives.
referencedIn Wozniak, Steve, 1950-. Oral history interview with Steve Wozniak, 2008 Aug. 18. The Henry Ford, Benson Ford Research Center
referencedIn Stephen M. Cabrinety Collection in the History of Microcomputing, ca. 1975-1995 Stanford University. Libraries. Dept. of Special Collections and University Archives.
referencedIn Records Relating to Intellectual Property Issues in Computer Technology, 1983 - 1985 United States. National Archives and Records Administration National Archives at San Francisco
referencedIn Scully, John. Transforming information into knowledge : videorecording, nd. Stanford University. Department of Special Collections and University Archives
referencedIn Douglas Menuez photography collection, 1986-2006 Stanford University. Department of Special Collections and University Archives
referencedIn Polishing the Apple United States. National Archives and Records Administration
referencedIn BMUG, Inc. BMUG newsletter : semiannual, 1985-1992. Stanford University. Department of Special Collections and University Archives
referencedIn McCann-Erickson Worldwide, Inc. McCann-Erickson audiovisual collection, 1980s-1990s. Duke University Libraries, Duke University Library; Perkins Library
creatorOf Apple Computer, Inc. Advertising posters, 1980-1989. Stanford University. Department of Special Collections and University Archives
referencedIn Charles McKinney Papers, 1952-1993 and undated David M. Rubenstein Rare Book & Manuscript Library
referencedIn Silicon Valley Business 232 United States. National Archives and Records Administration
referencedIn Yurchenco, James R. Housing for movable cursor control (mouse) for a video display : plans and drawings, ca. 1981-1985. Stanford University. Department of Special Collections and University Archives
creatorOf Niemi, Mark Edward. New Tools for Ageless Challenges : international student design competition : competition documents, 1990. Centre canadien d'architecture, | Canadian Centre for Architecture | CCA
referencedIn Profits and Interest: How Do You Get the Best Return? United States. National Archives and Records Administration
referencedIn Stanford Macintosh Users' Group. Stanford Macintosh Users' Group records, 1984-1990. Stanford University. Department of Special Collections and University Archives
referencedIn James W. Cortada papers, 1890-2007 University of Minnesota Libraries. Charles Babbage Institute. [cbi]
referencedIn Silicon Valley Business 114 United States. National Archives and Records Administration
referencedIn Moore, Beth Ann,. Beth Ann Moore collection of Apple Computer publications, 1986-1990. Stanford University. Department of Special Collections and University Archives
referencedIn Hertzfeld, Andy. Notebooks, 1981-1983. Stanford University. Department of Special Collections and University Archives
referencedIn Inside Macintosh monographs, 1985-1992 University of Minnesota Libraries. Charles Babbage Institute. [cbi]
referencedIn Stephen M. Cabrinety Collection in the History of Microcomputing, ca. 1975-1995 Stanford University. Libraries. Dept. of Special Collections and University Archives.
referencedIn Menuez, Doug. Douglas Menuez photography collection, circa 1986-2006. Stanford University. Department of Special Collections and University Archives
referencedIn Wunderman. Wunderman Archives, 1958-2010 and undated. Duke University Libraries, Duke University Library; Perkins Library
referencedIn Power Mac/Power PC United States. National Archives and Records Administration
referencedIn J. Walter Thompson Company. Corporation Vertical Files, bulk 1960s-1990s, circa 1915-1999 David M. Rubenstein Rare Book & Manuscript Library
referencedIn Espinosa, Christopher. Christopher Espinosa papers, 1978-1992. Stanford University. Department of Special Collections and University Archives
creatorOf Apple Computer, Inc. Apple Computer original advertising file, 1976. Stanford University. Department of Special Collections and University Archives
referencedIn Rock, Arthur, 1926-. Oral history interview with Arthur Rock Beckman Heritage Project 2002 Oct. 9. Chemical Heritage Foundation, Othmer Library of Chemical History
referencedIn Becker, Thomas G. Inside Macintosh monographs 1985-1992. University of Minnesota, Minneapolis
creatorOf Apple Computer, Inc. Apple Computer, Inc. records, 1977-1998. Stanford University. Department of Special Collections and University Archives
creatorOf Apple Computer, Inc. Apple Computer ephemera collection of J. Steven Schmidt, 1984-1990. Stanford University. Department of Special Collections and University Archives
referencedIn Southeast Women's Employment Coalition Records, (bulk, 1868-1991, 1981-1990) David M. Rubenstein Rare Book & Manuscript Library
creatorOf Apple Computer, Inc. The Apple Computer ephemera collection, 1978-2004. Stanford University. Department of Special Collections and University Archives
referencedIn Stanford Macintosh Users' Group records, 1984-1990 Stanford University. Department of Special Collections and University Archives
referencedIn United States. Securities and Exchange Commission. [Collection of prospectus statements of U.S. computer companies]. Princeton University Library
referencedIn Macintosh Users Group (Corvallis, Or.). Mouse droppings : monthly newsletter of the Macintosh Users Group of Corvallis, Oregon, 1984-2002. Stanford University. Department of Special Collections and University Archives
referencedIn Carter, Gene,. Gene Carter collection of Apple Computer, Inc. material, circa 1977-1995. Stanford University. Department of Special Collections and University Archives
referencedIn Subject Files Related to Miscellaneous Manufactures, 1/20/1981 - 1/20/1989 Ronald Reagan Presidential Library
creatorOf Apple Computer, Inc. CD-ROMs [electronic resource], 1988-1993. Stanford University. Department of Special Collections and University Archives
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foundedBy Jobs, Steve, 1955-2011. person
foundedBy Jobs, Steven, 1955- person
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associatedWith Markkula, A. C. (Mike) person
associatedWith Mason, Terri person
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associatedWith McKinney, Joanne person
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associatedWith Mendocino County Library corporateBody
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associatedWith Menuez, Doug. person
associatedWith Microsoft corporateBody
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associatedWith Nagel, David person
associatedWith National Agricultural Library corporateBody
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associatedWith Newsweek corporateBody
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associatedWith Reding, Bill person
associatedWith Reekes, Jim person
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associatedWith Rennselaer Polytechnic Institute corporateBody
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associatedWith Ricketts, Charles person
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associatedWith Roberts, John person
associatedWith Rock, Arthur, 1926- person
associatedWith Rogers, Fred person
associatedWith Rose, Michael W. person
associatedWith R. Zaphiropoulos person
associatedWith San Francisco (CA) Public Library corporateBody
associatedWith San Francisco State University corporateBody
associatedWith Schmidt, J. Steven, person
associatedWith Scientific Atlanta corporateBody
associatedWith Scott Love person
associatedWith Scott, Mike person
associatedWith Sculley, John. person
associatedWith Sculley, John. person
associatedWith Sculley, John Gassee, Jean-Louis person
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associatedWith Sentry Co. corporateBody
associatedWith Silverman Mower corporateBody
associatedWith Singer, Marcia person
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associatedWith Southeast Women's Employment Coalition corporateBody
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associatedWith Stanford Macintosh Users' Group. corporateBody
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foundedBy Wozniak, Stephen. person
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foundedBy Wozniak, Steve person
foundedBy Wozniak, Steve, 1950- person
foundedBy Wozniak, Steven person
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associatedWith Yurchenco, James R. person
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associatedWith Zukoski, Peter person
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Place Name Admin Code Country
Cupertino CA US
Subject
Computers
Apple computer--Programming
Computer software industry
Computer industry
Computer software
Computer industry--History
Household electronics
Microelectronics industries
Macintosh PowerBook notebook computers
Computer engineering
Lisa computer
Apple IIGS (Computer)
Corporate culture
Apple III (Computer)
Apple IIe (Computer)
Macintosh SE (Computer)
Macintosh II (Computer)
Electronic industries--History
Macintosh (computer)
Apple II Plus (Computer)
Apple IIc (Computer)
Apple II (Computer)
Macintosh Classic (Computer)
CD-ROMs
Science--History
Occupation
Function

Corporate Body

Americans

English

Information

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