Alderson, Wroe
Variant namesMarketing consultant, educator and author; B.A., George Washington U., (1927); faculty, Wharton School, U. of Pennsylvania, (1959-1965); founder of Alderson and Sessions, a marketing firm primarily concerned with industrial and consumer products; professor of marketing at Wharton and director of its Management Science Center (1962-1965); co-founder and program director of the Marketing Theory Seminar; author of several works on marketing.
From the description of Papers, [ca. 1950}-1965. (University of Pennsylvania). WorldCat record id: 145429472
Archival Resources
| Role | Title | Holding Repository | |
|---|---|---|---|
| creatorOf | Alderson, Wroe, 1898-1965. Papers, [ca. 1950}-1965. | University of Pennsylvania, Archives & Records Center |
Bibliographic and Digital Archival Resources
| Role | Title | Holding Repository |
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Filters:
| Relation | Name | |
|---|---|---|
| associatedWith | Alderson and Sessions (Philadelphia, Pa.). | corporateBody |
| associatedWith | University of Pennsylvania. Wharton Center for Applied Research. | corporateBody |
| associatedWith | University of Pennsylvania. Wharton School. Marketing Department. | corporateBody |
| Place Name | Admin Code | Country | |
|---|---|---|---|
| United States |
| Subject |
|---|
| Management science |
| Marketing |
| Marketing research |
| Occupation |
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| College teachers |
| Activity |
|---|
Person
Birth 1898
Death 1965
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