Alderson, Wroe

Marketing consultant, educator and author; B.A., George Washington U., (1927); faculty, Wharton School, U. of Pennsylvania, (1959-1965); founder of Alderson and Sessions, a marketing firm primarily concerned with industrial and consumer products; professor of marketing at Wharton and director of its Management Science Center (1962-1965); co-founder and program director of the Marketing Theory Seminar; author of several works on marketing.

From the description of Papers, [ca. 1950}-1965. (University of Pennsylvania). WorldCat record id: 145429472