Alderson, Wroe
Name Entries
person
Alderson, Wroe
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Name :
Alderson, Wroe
Alderson, Wroe, 1898-1965
Computed Name Heading
Name Components
Name :
Alderson, Wroe, 1898-1965
オルダースン
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オルダースン
オルダースン, ロー
Computed Name Heading
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Name :
オルダースン, ロー
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Biographical History
Marketing consultant, educator and author; B.A., George Washington U., (1927); faculty, Wharton School, U. of Pennsylvania, (1959-1965); founder of Alderson and Sessions, a marketing firm primarily concerned with industrial and consumer products; professor of marketing at Wharton and director of its Management Science Center (1962-1965); co-founder and program director of the Marketing Theory Seminar; author of several works on marketing.
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External Related CPF
https://viaf.org/viaf/63088845
https://www.worldcat.org/identities/lccn-n88050670
https://id.loc.gov/authorities/n88050670
https://www.wikidata.org/entity/Q8038598
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Languages Used
Subjects
Management science
Marketing
Marketing research
Nationalities
Activities
Occupations
College teachers
Legal Statuses
Places
United States
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Convention Declarations
<conventionDeclaration><citation>VIAF</citation></conventionDeclaration>