Outdoor Advertising Slide Library, 1891-2000.

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Outdoor Advertising Slide Library, 1891-2000.

http://www.worldcat.org/oclc/83771579

The Outdoor Advertising Slide Library (62,933 items, dated 1891-1994) documents over a hundred years of outdoor advertising primarily in the United States, plus some international campaigns. It is almost entirely comprised of slides of billboards, exhibiting a range of graphic artistry, advertising campaigns, and marketing strategies including brand name and public service advertising. A smaller group of images supports the ad collection with views of artwork, billboard construction and related images. There are a few early glass slides, transparencies, a small number of paper files, and six audiocassettes accompanying presentations. The collection is organized into the following series: Award Nominees Series, Chronological Series, Topical Series, International Posters Series, Construction and Creation Series, Artwork Series, Street Scenes and Approaches Series, Other Outdoor Advertising Related Images Series, and Presentations and Presentation Slides Series. Many images were submitted by outdoor advertising companies over a number of years to the Outdoor Advertising Association of America (OAAA) as entries in annual national competitions (especially the OBIE Awards). The slides were maintained at OAAA primarily as a large supply of creative examples for member companies. Many outdoor advertising companies are represented including Foster and Kleiser, and General Outdoor Advertising. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History. The addition (02-235) (82,000 items, 36.20 lin. ft; dated [1980s]-2000) comprises over slides of billboards from around the country advertising products, services, public service announcements, as well as various entertainment and travel destinations. There are also over approximately 1000 documents, primarily 1995 OBIE award entries. The Flat Box series of loose slides is closed to researchers.

144933 items.

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 8307447

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 4 Entities related to this resource.

Outdoor Advertising Association of America

http://n2t.net/ark:/99166/w6838h2g (corporateBody)

Professional and trade association representing the outdoor advertising industry; founded to promote outdoor advertising interests in the United States. OAAA members own and operate billboards, street furniture, transit, or other outdoor advertising displays. Members also include service providers to the industry, users of the outdoor medium, and others supporting its goals. From the description of Poster designs, ca. 1930-1940s and n.d. (Duke University Library). WorldCat record id:...

General Outdoor Advertising Co.

http://n2t.net/ark:/99166/w6798vz1 (corporateBody)

Foster and Kleiser Company

http://n2t.net/ark:/99166/w65x719s (corporateBody)

Foster and Kleiser was an outdoor advertising company founded in 1901 by Walter Foster and George William Kleiser. Secundo Guasti founded the Italian Vineyard Company in 1883 and built it into California's largest wine enterprise prior to Prohibition. From the description of Foster and Klieser Comany billboard photographs, 1928-1929. (Duke University Library). WorldCat record id: 741510842 Foster and Kleiser are an advertising company with an office in San Jose, California. ...

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)