Writings and speeches, ca. 1918-1998.

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Writings and speeches, ca. 1918-1998.

http://www.worldcat.org/oclc/80782979

Primarily printed texts of speeches given by advertising executives employed at the J. Walter Thompson Company. Also included to a lesser extent are articles and books with articles or chapters written by JWT staff. Topics include general trends in advertising and marketing, specific themes related to JWT's policies and philosophies, year-end reports, specific marketing strategies. Notable individuals represented include Stanley B. Resor (president of the company 1916-1961) Norman H. Strouse, Dan Seymour, John B. Watson, Arno H. Johnson, and James Webb Young.

1,124 items.

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 8251505

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 7 Entities related to this resource.

Resor, Stanley Burnet, 1879-1962.

http://n2t.net/ark:/99166/w6154ms4 (person)

Young, James Webb, 1886-1973

http://n2t.net/ark:/99166/w6r78j4h (person)

Seymour, Dan, 1915-1982

http://n2t.net/ark:/99166/w6320064 (person)

Watson, John B. (John Broadus), 1878-1958

http://n2t.net/ark:/99166/w6j965f2 (person)

Epithet: of Lloyd's Register of Shipping British Library Archives and Manuscripts Catalogue : Person : Description : ark:/81055/vdc_100000000979.0x000140 ...

Strouse, Norman H.

http://n2t.net/ark:/99166/w67h1mtr (person)

Regents' Professor, Librarianship 296A. From the description of Materials for seminar course, The Collecting of Books and Manuscripts : School of Librarianship, University of California, Berkeley, 1971 March - June. (Unknown). WorldCat record id: 122354916 Norman Strouse was born outside Olympia, Washington in 1906. A high school graduate, he went to work for the "Seattle Post Intelligencer," where he advanced to handling the paper's national advertising. In 1949 he began a ...

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

Johnson, Arno H. 1901-

http://n2t.net/ark:/99166/w6th8qgf (person)