International Advertisements Collection, ca. [1920s]-1990.

ArchivalResource

J. Walter Thompson Company. International Advertisements Collection, ca. [1920s]-1990.

International Advertisements Collection, ca. [1920s]-1990.

http://www.worldcat.org/oclc/80619136

The holdings of the International Advertisements Collection are uneven, with the most ads dating from the 1980s. There are some advertisements from Cheeseborough-Ponds, General Motors, and other clients from the late 1920s and early 1930s in print and on microfilm from those offices established during those years in Canada, Europe, Australia, Egypt, and Latin America. There are almost no international advertisements from roughly 1933 to the middle of the 1950s, with the United Kingdom, the British Commonwealth countries, and Latin America accounting for most of the advertisements from the mid-1950s to the late 1970s. While the holdings since about 1980 are much larger than earlier holdings, there are by no means complete, and vary substantially from office to office. The collection is arranged geographically by JWT office, thereunder by client (advertiser). The addition (02-036) (86 items, .5 lin. ft.; dated [1920s],[1950s]) consists of a scrapbook containing American circulars for Listerine products along with typed lists of "Quantity Used" ([1920s]), and print ads from England for Persil (Unilever) and various Rowntree products (including jelly, After Eight mints, Black Magic, cocoa, and others, [1950s]).

17,086 items.

Duke University Libraries, Duke University Library; Perkins Library