Saks Fifth Avenue fashion publicity collection, 1954-1974.

ArchivalResource

Saks Fifth Avenue (Firm). Saks Fifth Avenue fashion publicity collection, 1954-1974.

Saks Fifth Avenue fashion publicity collection, 1954-1974.

http://www.worldcat.org/oclc/764560026

The collection is comprised of 75 binders of fashion photographs and press materials promoting Saks Fifth Avenue's clothing and accessory lines between 1954 and 1974, including Sophie Gimbel Originals, Ready to Wear, and Custom collections from 1954 to 1967. In addition to providing a rich visual record of the dramatic evolution of style over the course of two decades, the photographs, reproductions of fashion sketch sheets, press releases, and other publicity materials shed light on Saks' fashion business development and marketing strategy under the leadership of Helen O'Hagan, who succeeded Grace de Mun as Saks publicity director.

30 linear ft : 75 binders.

New School for Social Research