Saks Fifth Avenue fashion publicity collection, 1954-1974.


Saks Fifth Avenue fashion publicity collection, 1954-1974.

The collection is comprised of 75 binders of fashion photographs and press materials promoting Saks Fifth Avenue's clothing and accessory lines between 1954 and 1974, including Sophie Gimbel Originals, Ready to Wear, and Custom collections from 1954 to 1967. In addition to providing a rich visual record of the dramatic evolution of style over the course of two decades, the photographs, reproductions of fashion sketch sheets, press releases, and other publicity materials shed light on Saks' fashion business development and marketing strategy under the leadership of Helen O'Hagan, who succeeded Grace de Mun as Saks publicity director.

30 linear ft : 75 binders.

Related Entities

There are 18 Entities related to this resource.

O'Hagan, Helen (person)

Gimbel, Sophie, 1898-1981, (person)

Aponte, Laura, 1906-1990, (person)

Levine, Beth, 1914-2006 (person)

Christian Dior, Inc. (corporateBody)

Adolfo, 1933- (person)

Pucci, Emilio, 1914-1992 (person)

Lee, Helen, 1908-1991, (person)

Tatiana of Saks Fifth Avenue, (corporateBody)

Anne Fogarty (Firm), (corporateBody)

Saks Fifth Avenue (Firm). (corporateBody)

Louis Féraud (Firm), (corporateBody)

Vivier, Roger. (person)

I︠A︡kovleva, Tatʹi︠a︡na, 1906-1991. (person)

Lowe, Anne Cole, 1898-1981, (person)

Anne Klein (Firm), (corporateBody)

Salvatore Ferragammo (Firm), (corporateBody)

De Mun, Grace. (person)