Blackman Company sales training memoranda, 1924-1928 and undated.

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Blackman Company sales training memoranda, 1924-1928 and undated.

Collection comprises a series of memoranda written by company staff. Training topics address various aspects of the marketing process, as well as advertising for regional or specialized consumer markets, including the "modern woman." Other topics include selling through contests, sampling, and installment plans, in addition to department or chain stores, grocers, and outdoor advertsing; advertsing copy, teams, budgets, and costs; packaging; newspaper advertising; trademarks; the use of artwork; and salesmens' education and pay. There are also research reports, as well as an address by M. L. Wilson on industrial advertsing. The memoranda were housed in a binder, and there are tabbed dividers that provide the titles of each piece; many also feature a list of companies for whom Blackman worked or a list of staff writers for the series. It is unclear whether the material was meant for in-house use only. There are copywrite symbols that may indicate that the material was available to train those outside the company as well. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

30 items (0.6 lin. ft.)

Related Entities

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John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

Wilson, M. L.

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Blackman Company.

http://n2t.net/ark:/99166/w6064m53 (corporateBody)

Blackman Company was an advertising company founded in 1908 by Oscar H. Blackman and Frank Hermes. Became Compton Advertising in 1937. From the description of Blackman Company sales training memoranda, 1924-1928 and undated. (Duke University Library). WorldCat record id: 758675145 ...

Compton Advertising, inc.

http://n2t.net/ark:/99166/w67d8x9c (corporateBody)

Blackman Company: The Blackman Company was founded by Oscar Blackman and Frank Hermes in 1908, and became known for its 60-year handling of the Procter & Gamble company beginning in the 1920s. In 1935, the company was purchased by its employees Richard Compton (President), Leonard Bush and Alfred Stanford, and two years later was renamed Compton Advertising, Inc. After a period of marked growth during the 1950s and 1960s, Compton merged in 1977 with the Saatchi & Saatchi age...