Records of the Gugler Lithographic Company, consisting primarily of administrative correspondence including intellectual property rights such as copyrights and patents and trademarks for production methods and individual designs, financial documents including tax papers, treasurer reports, and real estate documents. Also included are contract files and profile cards of individual employees, technical lithographic production information and lithographic publications, historic information about the Gugler family, and a number of advertising award books and products including the Vatican series. Additionally, there are photographs, negatives and color transparencies of events, real estate, projects, and employees as well as one large loose volume containing samples of Gugler-produced advertising.