Library of Meeting Notes for Route Salesman Training on Basic Merchandising, 1958-1959.

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Library of Meeting Notes for Route Salesman Training on Basic Merchandising, 1958-1959.

http://www.worldcat.org/oclc/748291945

Contents from a binder marked Training: Library of Meeting Notes Vol. 2; contains training materials on merchandising Coca-Cola by route salesmen. Also includes handwritten notes and a log of meetings attended. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

500 items (0.4 lin. ft.)

Duke University Libraries, Duke University Library; Perkins Library

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SNAC Resource ID: 8123334

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 2 Entities related to this resource.

Coca-Cola Company.

http://n2t.net/ark:/99166/w6gz53fs (corporateBody)

The Coca-Cola Company was founded in Atlanta, Ga. in 1886 by John Pemberton. The Star Salesman Kit was part of a program developed to train Coca-Cola route salesmen. From the description of Coca-Cola Company Star Salesman Kit, 1949-1951. (Duke University Library). WorldCat record id: 686792008 The Coca-Cola Company originated as the Pemberton Chemical Company (1886). The Pemberton Chemical Company, which developed and marketed a soft drink named "Coca-Cola," was acquired (18...

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)